PRX And Goat Rodeo Forge Creative And Strategic Podcast Partnership



Independent production company Goat Rodeo will serve as a trusted production partner of PRX Productions, PRX’s team specializing in high-quality audio production and storytelling.

Goat Rodeo will serve as a trusted production partner for PRX Productions PRX’s team specializing in high-quality audio production and storytelling to create original series alongside editorial partners. PRX Productions also creates sponsored podcasts for and with mission-aligned organizations. This new strategic partnership will open opportunities for both PRX and Goat Rodeo, increasing production capacity for PRX Productions while allowing for creative collaboration and close coordination. In addition, PRX will distribute a slate of Goat Rodeo original projects.

“We’re thrilled to partner with the trusted and talented team at Goat Rodeo to expand possibilities for PRX Productions and the podcasts we can create together,” said Jason Saldanha, Chief of Business Development and Content at PRX.

Helmed by Peabody Award-winning audio creator Jocelyn Gonzales and a team of acclaimed producers, PRX Productions specializes in high-quality audio, creating podcasts in concert with CBS News and Simon & Schuster (Unsung Science with David Pogue), Ben & Jerry’s (Blackberry Jams), America Abroad Media (The Universal Title) PBS, (NOVA Now), Echoverse, and more.

Goat Rodeo, an accomplished creative audio team, produces original podcasts spanning storytelling, journalism, and entertainment working alongside partners that includes The Metropolitan Museum of Art, Lawfare, and iHeartMedia.

“This partnership is a huge step forward for PRX and Goat Rodeo. For over seven years, we’ve made unparalleled execution and mission-driven storytelling a cornerstone of our work. For the leadership at PRX to bring our talents together with our shared vision represents a new chapter for us,” said Ian Enright, Chief Executive Officer at Goat Rodeo.

“For so long we’ve felt like the best kept secret in audio. To see Goat Rodeo strengths as a high level audio team paired with PRX’s institutional weight is such an amazing leap forward. Our team is so excited to show the great work our teams can create together,” said Megan Nadolski, Chief Operating Officer at Goat Rodeo.


Amazon Music And Wondery Sponsor International Women’s Podcast Awards 2022



The Skylark Collective have announced Amazon Music and Wondery as sponsors of this year’s international Women’s Podcast Awards.

The sponsorship sees Amazon Music and Wondery showcase a shared commitment to the Skylark Collective’s ambition of amplifying the voices of women in podcasting, and providing recognition to those – both behind the mic and behind-the-scenes – who have created incredible audio moments and intimate listening experiences.

Both Amazon Music and Wondery are also launching a new initiative to encourage diversity and inclusion in podcasting.

The Amazon Music and Wondery Awards Fund will help to provide complementary tickets for the in-person event at The Conduit, and the global livestream online for those who find the costs prohibitive, and wouldn’t be able to attend.

This fund will provide the means for people worldwide to attend the awards free of charge, and is a big step forward in the endeavour of both The Skylark Collective and Amazon Music to continually improve accessibility in podcasting.

Completing of a short form is all that is required to apply. The fund launched on 1 August to coincide with the release of tickets for the event.

This year’s International Women’s Podcast Awards will be hosted by podcaster, writer, and comedian Deborah Frances-White of The Guilty Feminist at The Conduit in London on Thursday 29 September. The ceremony will be attended by a live audience in London, with a global livestream available for guests around the world. The category shortlists will be announced in early September.

Naomi Mellor, founder of International Women’s Podcast Awards, said: “Last year’s event had a wonderful energetic, supportive atmosphere full of joy, laughter and support, and we’re delighted that with the support of Amazon Music, we can open the door to even more podcasters joining us either in London or online to attend this year’s awards.

“We are constantly striving at The Skylark Collective to support as many podcasters as we can, and to create a truly level playing field in this exciting and growing industry.

“The global podcasting family is a wonderful place where everyone should feel they belong. This partnership provides us with another excellent way of providing a means of facilitating that, and we can’t wait for this year’s event.”

You can find out more about the fund and the awards at the Skylark Collective website.


Lionsgate Launches Podcast Division



Lionsgate announced it has entered the podcasting space with new division Lionsgate Sound. The division will operate as a full-service podcast production company, handling podcast production for the studio’s film & television businesses while also overseeing all elements of podcast production for third party clients. Lionsgate company Pilgrim Media Group – headed by Emmy and Peabody Award-winning producer Craig Piligian – is a minority owner in Lionsgate Sound and will handle the day-to-day operations of the group, which will be overseen by Gretchen Stockdale and Nicholas Caprio. Acclaimed international broadcast-journalist and producer Charlie Webber will head up creative for the division.

Lionsgate Sound will launch four shows: “Curate/twin/: the downfall of El Chapo (working title).” Hosted and produced by Curtis ’50’ Cent Jackson and his newly established G-Unit Audio, and exclusively distributed by the iHeartPodcast Network; interview podcast “Playing Dead;” FBI-focused show “A Nation for Thieves,” and “Died and Survived,” detailing near-death experiences, which will be distributed widely across all platforms, with more than a dozen additional projects in the pipeline. Lionsgate Sound is also producing true-crime thriller “The Lives and Deaths of Barry and Honey Sherman” for exclusive distribution by CBC.

“We look forward to entering the rapidly expanding podcast market as a great source of exciting new properties as well as an opportunity to feed the growing demand for audio demonstrates Lionsgate’s 360-degree approach to content, creating an opportunity for us to continue onscreen stories and make companion podcasts to serve fans of our IP while scaling the audience base for new projects,” said Joe Drake, Chair of the Motion Picture Group, and Kevin Beggs, Chair of the Lionsgate Television Group.

“We’re thrilled to partner with Curtis ’50’ Cent Jackson and the other talented creators behind our upcoming shows,” said Piligian. “With our strong lineup out of the gate, we are well-positioned to reach the next generation of consumers.”

Lionsgate Sound will be governed by a Board of Directors comprised of Scott Herbst, EVP & Head of Scripted Development, Lionsgate Television; Suzy Felfeli, Executive Director of Corporate Development; Lionsgate MPG development executive Scott O’Brien; and Pilgrim Media’s Piligian and Stockdale. Lionsgate EVP & Head of Global Products & Experiences Jenefer Brown has also been heavily involved with the initiative as a key facilitator across multiple content groups of cross-country IP.

Charlie Webster has worked globally for major TV networks such as BBC and SKY, and events including Olympic and Paralympic Games, F1, and FIFA World Cup. Webster has also created several successful TV documentaries and podcasts, including her award nominated BBC TV documentary “Nowhere to Run” and critically acclaimed “Undiscussable,” an investigation series into domestic abuse that gives a challenging rethinking of the issue, and “My Sporting Mind,” an intimate show that speaks to sports stars about mental health.

In “Curate/twin/: the downfall of El Chapo,” speaking publicly for he first time ever, Chicago-born identical twins Peter & Jay Flores will take listeners on a journey through their meteoric rise to becoming two of the biggest drug traffickers in America. Peddling tons of cocaine across the country, these two would go on to be seated at the right hand of the most wanted man in the world: El Chapo himself. In a stunning turn of events, the twins betray El Chapo in a desperate attempt to escape the only life they’ve ever know. But is escape ever really possible?

Hosted by Actor Michael Nathanson (Netflix’s “Marvel’s The Punisher”), “Playing Dead” will explore the deaths and lives of television and films most iconic characters. This new interview podcast will feature actors and creators who will share their first-hand experience of what it’s really like to bring life, and subsequently death, to these quintessential roles.

In “A Nation for Thieves”, host Justin Shenkarow will delve into how FBI special agent Debra LaPrevotte singlehandedly created the FBI’s first kleptocracy department. The podcast will explore how Debra recovered over $1 billion dollars of dirty money from the world’s most corrupt leaders, whose actions have fueled war crimes and other atrocities including the war in Ukraine.

In an eight-part series “Died and Survived”, Charlie Webster will act as a detective, piecing together clues to build a bulletproof case and find out what we can learn about how we approach death. She’ll meet with “experiencers” and hear their startling personal encounters with death, and chat with experts who are using hard science and modern technology to gain never-before seen or heard evidence of the afterlife.

The Lives and Deaths of Barry and Honey Sherman” is an eight-part “forensic biography” of the incredible rise and tragic deaths of pharma billionaire Barry Sherman and his wife Honey. The series shines a light on what extreme wealth does – not just for people but to them.


Acast Announces Ad Sales Agreement With The New York Times



Following a successful start to its ad sales deal monetizing The Daily from The New York Times in the U.K., Acast – the world’s largest independent podcasting company – will be monetizing even more of The New York Times Company’s iconic podcasts within the U.K. – including the ever-popular This American Life, and the groundbreaking Serial.

While the ad sales agreement only began last month, The New York Times is further tapping into Acast’s experience in the marketplace and opening up more of its podcast inventory within the UK.

Hosted by Ira Glass, This American Life is a long-running weekly public radio show that takes one key theme impacting society today – including politics, science, culture and much more – and tells it through the words of people who were there. In 2020, The New York Times struck a strategic alliance with This American Life, including ad sales representation.

Serial is an investigative journalism podcast hosted by Sarah Koning. U.K. advertisers will now be able to access all three seasons of Serial, plus additional shows from Serial Productions including Nice White Parents and The Trojan Horse Affair.

Joe Copeman, SVP of Global Sales, Acast: “Advertisers in the U.K. can now buy space across an unbeatable package of The New York Times’s podcasts, including some the giants of the game in Ira Glass and Sarah Koenig – whose voices people immediately associate with voices people immediately associate with hit shows. By adding these to The Daily, buyers can now access more than 500,000 weekly listeners in the U.K.


Independent Podcasters Have Earned $100k With Buzzsprout Ads



Buzzsprout is reporting that its podcasters have earned over $100,000 USD in the first two months of launching Buzzsprout Ads.

Buzzsprout Ads offers a revolutionary monetization opportunity for independent podcasters. Built from the ground up by Buzzsprout, the system brings YouTube-style monetization to podcasters with the additional benefit of giving them complete control over what ads play in their podcast.

Francesca Amber from the Law of Attraction Changed My Life podcast said, “The whole system is just magical. In 15-20 minutes each week, I have been able to generate game-changing income. As I get new ad opportunities, I simply approve the ones I like and decline the ones I don’t. I’ve sold my own ads in the past, and the return on time invested with Buzzsprout Ads is just better in every way.”

On why Buzzsprout built a new system instead of plugging into an existing programmatic offering, Buzzsprout Co-Founder Kevin Finn said, “There are a lot of issues with programmatic ads. Podcasters have limited control over which ads get played, the payouts are low with confusing terms, and there are privacy concerns for listeners. After reviewing the options, we concluded that ‘Problematic Ads’ would be a more appropriate name.”

Buzzsprout Ads utilizes first-of-its-kind technology to automatically identify natural breaks and insert customizable audio transactions. This saves podcasters time in their workflow by allowing them to monetize their episodes with a single click. Technology from the “podcast” namespace is used to automatically create chapter markers for the inserted ads, which display artwork and links in compatible players.”

Buzzsprout Ads is available to anyone who hosts their podcast on a Buzzsprout paid plan, agrees to the program terms, and meets the download minimums (currently 1,000 downloads in the last 30-days).

About Buzzsprout: Buzzsprout was founded in 2009 and is the world’s largest premium podcast hosting platform. Whether you’re just starting or have been podcasting for years, Buzzsprout is the easiest way to start, grow, and monetize your professional podcast. Buzzsprout is based in Jacksonville, Florida.


Blubrry Partners With Description To Provide Easy Editing And Transcripts



Blubrry Podcasting has partnered with Descript, an all-in-one audio/video editing service, to allow customers to publish their edited podcasts directly to Blubrry’s publishing platform. Automated transcriptions provided by Descript are also delivered as part of the media payload.

The Descript app is an audio and video editing tool that makes your podcast as easy as editing a document. Audio and video files are automatically transcribed, and any edits made to the transcript are automatically carried over to the underlying audio and video. Remove filler words and awkward silences with a click; cut, copy, and paste your content as you would a document; and apply Studio Sound to improve the quality of your audio, no matter the recording conditions. Once you’re finished, publish your completed episode and transcript to Blubrry in one click.

To get the full experience, Descript is offering 30 days of its “Pro” plan to Blubrry customers. The offer is available to new Descript subscribers and can be redeemed until September 15.

What to Expect From Descript

Here is how to edit your podcast and transcript using Descript; then export your finished project to Blubrry.

1 Record and edit in Descript
2 Export your project to Blubrry
3 Your transcript file will be exported with your audio
4 Publish your podcast episode

Where to Find Descript

Blubrry users who already have a Descript subscription can access the Blubrry integration by clicking Share — > Export — > More — > Blubrry/

For new subscribers click here to get 30 days of Descript Pro. This offer is only available to new subscribers. Your free trial can start within “Growth and Resources” linked from the podcaster dashboard.

To learn more about Descript, please visit our partner page or contact support.


Libsyn Unveils July 2022 Podcast Advertising Rates



Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service platform, announced its July 2022 Podcast Advertising Rates, including the highest CPM categories.

“The average podcast advertising CPMs for ad inventory sold through Libsyn’s AdvertiseCast continues to be decoupled from the economy,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCeast. “This relative stability is a testament to the fact that once brands become podcast advertisers, they tend to stay with the medium because of its effectiveness in engaging a diverse, educated, and affluent audience at scale.”

The AdvertiseCast July 2022 Podcast Advertising Rates

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company released the figures to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of 3,000 shows, including more than 240 exclusive podcasts like the new partnership with BiggerPockets, the leading real estate investing media network.

So far in 2022, AdvertiseCast has serves over 900 million advertising impressions across podcasts in its marketplace.

For July 2022, the average CPM rate was $23.60 for a 60-second ad spot. That figure is down slightly from last month (June 2022 avg. CPM rate: $23.95) and up year-over-year (July 2021 avg. CPM rate: $23.43).

The three highest CPM categories in July based on delivered advertising were:

Technology: $28

Business: $24

Education: $23


Listen Marks New Era With Senior Hires



Listen announces a host of senior hires who will drive the agency into an ambitious new era of original podcasts. The agency has appointed Darby Dorras as Director of Content. It also welcomes Amber Bateman, Creative Lead from Mags Creative, as an Executive Producer and Josh Adley as Managing Director, previously Director of Commercial and Client Relations.

Since its launch in 2019, Listen has become the UK’s leading independent podcast production agency, setting the gold standard in branded content and commissioned work for global startup platforms. Listen are the current APAs Production Company of the Year and recently won Best Startup Agency at the 2022 ALF awards.

The team has created award-winning global podcasts for clients including BBC Sounds’ 28ish Days Later and That Gemma Collins Podcast, Audible’s Titting About with French and Saunders, Michael Caine: Heroes and Sky Bingo’s Ry-Union, plus award-winning content for Spotify, Amazon Music, BMW, Vodafone, MTV and Comedy Central.

Building on the agency’s success, Listen will now deliver its first ever podcast originals slate, brought to life by the newly appointed Director of Content. In his role, Dorras will bring creative leadership to the agency and drive bold, innovative originals, while continuing to grow its award-winning work for brands.

Dorris’s joins after a decade at Somethin’ Else, part of Sony Music Entertainment, as an industry-leading Executive Producer. He’s created podcasts for clients from the BBC to Bloomberg to Vanity Fair, been instrumental in the growth of Somethin’ Else’s branded podcast work, and delivered a creative vision that’s helped shape a globally successful originals slate.

Dorras’ years of experience also span across radio: exec’ing weekly strands and dramas for Radio 4, docs for Radio 2 and 4, series for the Audio Content Fund and he was the creative force behind the pan-industry radio spot, The Mental Health Minute. Previously Dorras had an insatiable appetite for food content, leading both BBC Radio 4’s The Kitchen Cabinet and Somethin’ Else podcast Out to Lunch with Jay Rayner to become two of the UKs top food audio shows, winning multiple Guild of Food Writers and Fortnum and Mason Food Awards.

Dorras is a multiple BPA, ARIA and NYF Radio Awards nominee and winner, as well as being a ReelWorld Radio Academy 30 Under 30 Alumnus and winner of the prestigious ‘The Gold Award” at the APAs. As someone with a physical disability, he is a passionate advocate for creating a more accessible, diverse audio industry and is the Founder of Disabled People in Audio.

Amber Bateman joins as an Executive Producer with significant experience as Creative Lead at Mags Creative, working with commissioners and global brand clients including Google, Meta, Spotify and Puffin. She has a track record for developing successful wider podcasting brands that have topped charts and won awards. She is excited by the potential that ‘vodcasts’ bring to the traditionally audio-only landscape and is passionate about employing a 360-brand approach to podcasts: connecting crucial moments and conversations as part of a multi-channel strategy. In 2021, she was one of the Radio Academy’s 30 Under 30.

Josh Adley, Listen’s MD, said: “From our first conversation that Darby was the right person to drive us forward creatively as we develop and launch our first slate of original shows. His wealth of experience across genres speaks for itself and his creative energy is a force to be reckoned with. I’m equally delighted that Amber was inspired by our vision to join the team, adding to our existing heavyweight exec producers Suzy Grant, Nick Minter and Paul Thomas. As we move forward, expect more premium shows bolstered by a fresh slate of original podcasts. We are only just getting started.”

Darby Dorras, Listen’s Director of Content added: “I’m hugely excited to be joining Listen. In just three years, they’ve built an industry-leading team who are delivering a diverse range of standout audio content. I can’t wait to bring my experience and creative leadership to the company as we enter this next phase at a crucial moment in podcasting. Expect big, bold, innovative, and provocative ideas that will underpin our new originals slate, and continue to feed and grow our work-for-hire.


The Search Is On For Ireland’s Favourite Podcast



Voting is open for Ireland’s favourite podcast! Whether it’s a Podcast ranking Ireland’s best crisps or a few local legends recording in their living room, no series is too small for glory. The Irish Podcast Awards 2022 category nominees have been announced, but there’s one last podcast to crown on the night – the one chosen by the listeners!

This year, there will be a Listeners’ Choice category – a free public vote – where listeners can vote for any Irish podcast deserving of the crown. Over 10,000 votes have been cast within 48 hours of announcing! Vote here until Sunday 11th September.

In 2021, Acast Ireland reported over 7.5m podcast listens every month across the country. Ireland is a nation of listeners, perfectly complemented by our reputation as a nation of talkers. Podcasting is one of the only industries that thrive off the “Gift of the Gab,” making Ireland a hotspot for fresh talent within the scene.

Matt Deegan from The Irish Podcast Awards says:

“At the end of the day, the listener knows best, and we’re excited to discover some exciting new talent that wasn’t eligible for this year’s Awards. The world of Podcasts is vast, and this category allows us to see what gems the algorithm left behind.”

Voting opened in the last week of July, and over 150 Podcasts have already been nominated. Listeners can search and nominate their favourite podcast here until the closing date (Sunday 11th September 2022 at midnight). There’s one vote per email address. Voters must click the email confirmation to make sure their vote counts.

The Irish Podcast Awards pride themselves on recognizing fresh talent in an industry that constantly changes and evolves. The 2022 nominations are led by Blindboy Boatclub, David McWilliams, and The Good Glow, with four nominations each. Close behind them is The Tommy, Hector and Laurita Podcastland and true crime documentary The Witness, with three nomination each. This year’s ceremony will be held in Dublin on the 16th of September, 2022, with tickets on sale soon.