Blubrry Podcasting Offers Two New Features for Statistics Users

Podcasting provider Blubrry recently updated its podcast statistics, offering to include hourly download reporting and additional regional reporting.

Users will now be able to see how many downloads they are receiving within the first hour of episode release, hour-to-hour, for the first week the episode is live; a useful feature for podcasters to track popular times for releasing episodes and ensure best practices for creators.

In 2017, Blubrry added Great Britain, Brazil, and Canada reporting: this year the company has added regional breakdowns for Germany and Mexico, countries with increasing podcast publication and listenership.

Along with new countries, Blubrry has added DMA (designated market area) regions for U.S. metro areas. The DMA metro regions will be separated from the rest of the U.S. reporting to provide clarity for monetization opportunities.

“Statistics are crucial for podcasters to grow their audiences and especially so for monetization,” said Blubrry CEO Todd Cochrane. “By continuing to provide more detailed, accurate information, podcasters are put in control of the future of their show and brand.”

Blubrry Podcasting is expecting to achieve IAB podcast measurement/statistics certification in the coming days. The auditing process and proceeding certification reflect the highest standard in the industry set by the Interactive Advertising Bureau, which is posed to become the norm for all podcasting organizations.

Pandora Officially Announced Podcasts on Pandora

Pandora announced that they now have podcasts on Pandora. They have over 100,000 episodes across a wide variety of genres including News, True Crime, Sports, Comedy, Music, Business, Technology, Entertainment, Kids, Health and Science.

Pandora users will have podcasts recommended to them via Pandora’s Podcast Genome Project. It can also recommend specific podcast episodes to users based on each person’s individual tastes.

Interestingly, the information Pandora released includes a little bit about how to get your podcast on Pandora. There is now a form that can be filled out by those who run a podcast network or those who own and host a podcast themselves. Previously, it appeared that Pandora was only accepting podcasts from the networks they had partnered with.

Filling out the form means your podcast will be considered to be published. It is not a guarantee that your podcast will be on Pandora. Be aware that Pandora takes some time to review and approve podcasts. They do not want you to submit the same podcast twice.

When your podcast is approved, Pandora will send you an email from their Content Partnerships team with the next steps. Once your podcast feed has been “onboarded”, subsequent podcast episodes will automatically be added to Pandora.

How did Acast get 35 Million Dollars?

It continues to be shocking what investors fall for when it comes to investing in companies.  Acast had a Series C investment of 35 million. Yet the Acast numbers tell another story. Using feed analysis data provided by Daniel J Lewis the following tells an eye-raising story of what Acast has going on with the small number of shows they have.

Acast Stats
2.4K podcasts (0.4%) of Global Listings in Apple Podcasts
1.3K active podcasts (52.9%) have published an episode in 90 days.
1.1K inactive podcasts (47.1%) have not published an episode in 90 days
186 with 3 or fewer episodes (7.8%)
444 with 4–9 episodes (18.7%)
1.0K with 10–50 episodes (43.4%)
713 with 51 or more episodes (30.1%)
1.1K point to podcast page on media host (48.2%)

Yet they only had 2 million in revenue and now 155 million pre-money valuation. If you compare that to Libsyns numbers and revenue Libsyn reports Libsyn should have a market cap of around 3 billion which is a pipe dream as well.

Libsyn Stats
40.9k podcasts
25.3k active podcasts (62.0%)
15.5k inactive podcasts (38.0%)
3.3k with 3 or fewer episodes (8.1%)
6.5k with 4–9 episodes (15.9%)
18.2k with 10–50 episodes (44.5%)
12.9k with 51 or more episodes (31.6%)
18.3k point to podcast page on media host (44.9%)

This is not going to end well for the investors at Acast in our opinion.

Some Shocking Statistics

Daniel J. Lewis of The Audacity to Podcast has been doing some deep diving on numbers in the podcasting space looking specifically at shows in Apple Podcasts through their API and have come up with some stats that are absolute gold.  See more stats here.

Total Feeds
Almost 609K total podcasts in Apple Podcasts.

83K SoundCloud feeds
72k Anchor feeds
50K FeedBurner feeds
40K Libsyn feeds
28.3K Podbean feeds
27K Blubrry / PowerPress feeds
15.1K Spreaker feeds
8.2K Buzzsprout feeds
3.2K Simplecast feeds
2K Libsyn Pro feeds
1.1K feeds
1K Podtrac feeds
600 Fireside feeds

Some Interesting Metrics in relationships to the number of Episodes in the feeds

58K of the Anchor feeds have 10 or fewer episodes.
50K of the SoundCloud feeds have 10 or fewer episodes.
11K of Libsyn feeds have 10 or fewer.
A little more than half of all podcasts in AP have 10 or fewer episodes!
78.5K feeds in AP have only 1 episode!

When Daniel looked at the 3 or fewer episode metric per feed the breakdown even gets more wide-eyed.

42.4K Anchor feeds have 3 or fewer episodes
27.2K for SoundCloud
8.4K for FeedBurner
3.6K for Libsyn
3.3K for Blubrry / PowerPress
158.7K podcasts in all of AP have 3 or fewer episodes.

Overall Stats
263.3K (43.2%) of podcasts haven’t released an episode at all this year.

When Looking at Apple Podcast to see how many shows have the correct link back to there .com here is the breakdown.

-Of the 40.8K Libsyn-domain feeds in Apple Podcasts, more than half have their website properly set to something other than a Libsyn domain. Leaving 18.3K Libsyn-domain feeds pointing to Libsyn-domain websites. But without visiting every web page, that remaining number could contain any split between intentional an accident.

-SoundCloud has 83.3K domain feeds in Apple Podcast, and a smaller-than-I-expected-but-still-big 48.8K of those feeds have a Sound Cloud URL as the website.

-Anchor has 72,169 feeds in AP. All but 3 are pointing back to the podcast’s Anchor webpage and are not a podcast’s own branded website! (Edited by Request DJL)

He also looked at the total number of episodes across all feeds for the following companies an came up with these averages.

SoundCloud: 2,046,816 / average 24.5 episodes per show.
Libsyn: 1,980,221 / average 48.5 episodes per show.
Podbean: 789,113 / average 27.9 episodes per show.
Anchor  631,550 episodes /average of 8.8 episodes per show.
Spreaker: 613,082 / average 40.5 episodes per show.

There are some serious takeaways here we will update this article as he provides more data. Gives you some insight into what is really happening in the podcasting space.

Alan Alda will Host M*A*S*H Reunion on his Podcast

Alan Alda is the host of a podcast called Clear+Vivid with Alan Alda. He became well known for his role as Captain Benjamin Franklin ‘Hawkeye’ Pierce in M*A*S*H. There will be a M*A*S*H reunion on Clear+ Vivid with Alan Alda.

Clear+Vivid with Alan Alda is described on Apple Podcasts as:

Learn to connect better with others in every area of your life. Immerse yourself in spirited conversations with people who know how hard it is, and yet how good it feels, to really connect with other people – whether it’s one person, an audience, or a whole country.

It continues to point out that the people interviewed by Alan Alda are “luminaries in our culture. What links them all is their powerful ability to relate and communicate It’s something we need now more than ever.”

Alan Alda was interviewed in WTOP. During the interview, he revealed that an upcoming episode of Clear+Vivid with Alan Alda will feature a cast reunion from TV’s M*A*S*H. It will be a first of its kind reunion of the M*A*S*H gang in the digital age. Alan Alda said:

“We were going to record it [on Nov. 14], but we had to postpone it because Jamie Farr … almost lost his house in the [California] fire. Loretta Swit and I will be talking from New York, Mike Farrell will be in a studio in L.A., Jamie Farr will be on the phone from his house in Bell Canyon, and Gary Burghoff will be on the phone from Northern California.”

Loretta Swit played Maj. Margaret ‘Hot Lips’ Houlihan. Mike Farrell played Capt. B.J. Hunnicutt. Jamie Farr played Cpl. Maxwell Q. Klinger. Gary Burghoff played Cpl Walter ‘Radar’ O’Reilly. It seems fitting to have the reunion of M*A*S*H on a podcast that is about really connecting with other people. The show was extremely popular and many people connected to it.

You can listen to the full WTOP interview on its website.

Leon Neyfakh is Leaving Slate

Leon Neyfakh announced in a thread of tweets that he will be leaving Slate “to start something new”. He is the host of Slate’s Slow Burn podcast. It appears that the “something new” will be a podcast called FIASCO.

The description of Slow Burn on Apple Podcasts says:

Leon Neyfakh excavates the strange subplots and forgotten characters of recent political history – and finds surprising parallels to the present. Season 1 of Slow Burn captured what it felt like to live through Watergate; Season 2 does the same with the saga of Bill Clinton’s impeachment.

There is not a whole lot of information in the thread of tweets about FIASCO. Leon Neyfakh described it this way: “It will be about the past – why the history we half-remember played out the way it did, and what marks it left on the world we live in.”

Also according to the thread of tweets, Andrew Parsons will be the executive producer of FIASCO. Andrew Parson was the person responsible for sound on Slow Burn. Michelle Kaplan will become an assistant producer of FIASCO. She served as a researcher on Slow Burn Season 2. Leon Neyfakh says that Slow Burn “will continue to evolve and flourish under Slate’s care.”

The first season of FIASCO will arrive in the first half of 2019. It will be about Bush v. Gore and the battle over the 2000 election. The second season of FIASCO will appear later in 2019. It will tell the story of the Iran-Contra scandal. To me, it sounds like fans of Slow Burn will probably enjoy listening to FIASCO.

Post Reports is a New Podcast from The Washington Post

The Washington Post is launching a new podcast called Post Reports. It is set to launch on December 3, 2018. It is a news podcast that, unlike others, will not be posted in the morning. Post Reports will publish each weekday at 5pm EDT.

Each twenty-minute episode of Post Reports will be composed of multiple segments, offering savvy observations on news developments, a behind-the-scenes look at how stories were reported by Post journalists and, at times, lighter subjects that offer some relief.

Digiday reported that Post Reports will be The Washington Post’s first multi-part daily podcast. Each episode will have three segments: a “newsiest” segment, followed by a deeper dive segment, followed by a lighter segment.

There is reportedly a team of eight people who will be working full time on the Post Reports podcast. This includes five new audio producers who were hired specifically for this podcast. Based on the information about this new podcast from the Washington Post, it appears that Madhulika Sikka might be the executive producer of Post Reports.

Those who are interested in Post Reports can sign up to be notified when the first episode is released.

ESPN Radio will Broadcast Podcasts on Thanksgiving Day

Will you be spending many hours traveling this Thanksgiving? Need something to entertain yourself with while visiting relatives? Do you enjoy sports? If so, then ESPN Radio has something for you!

ESPN will broadcast 30 for 30 podcast episodes on Thanksgiving Day. The broadcasts start at 1 p.m., on Thursday, November 22, 2018, on ESPN Radio. A bunch of ESPN radio stations around the country will participate. Each compelling story from the award-winning and critically acclaimed 30 for 30 unit at ESPN is one hour.

Madden’s Game – He’s a Super Bowl-winning coach and iconic broadcaster who teamed up with an upstart called EA. Here’s how his name became synonymous with an empire. Madden’s Game will start at 1 p.m. ET.

The Lights of Wrigleyville – In 1981, Tribune bought the Cubs and saw potential in night games. But residents of Wrigleyville were ready to fight against it. The Lights of Wrigleyville will start at 2 p.m. ET.

A Queen of Sorts – Poker star Phil Ivey’s elaborate 2012 scheme won him $20 million. They said he cheated. The secretive mastermind behind it all was after revenge. A Queen of Sorts will start at 3 p.m. ET.

A Queen of Sorts was episode 4 in Season One of 30 for 30. The Lights of Wrigleyville was episode 3 in Season Two, and Madden’s Game was episode 4 in Season Two.

iHeartMedia to Acquire Jelli

iHeartMedia announced that it has entered into an agreement to acquire Jelli, Inc., the technology company that powers the SoundPoint programmatic platform.

The Jelli platform is the pioneering technology foundation for programmatic buying and selling of broadcast radio, and this acquisition will enable iHeartMedia to further leverage Jelli’s assets to continue to create for brands a digital-compatible buying platform for broadcast radio that includes targeting and creative optimization based on data and attribution tools compatible with the offerings of the major digital players.

In addition, “Expressway from Katz,” the industry’s programmatic buying ad exchange for the country’s leading radio groups, will continue to remain independently run by Katz, powered by Jelli.

“At iHeart, we believe marketing is both math and magic. The math is in our rich data and insights about users and how they relate to our partners’ products and services – and the magic is the incredible creative ideas we bring to our partners, such as our iconic music events, award shows, influencers, podcasts, social reach and our unique on air promotions. Jelli allows us to do something no other company can do – advertisers can now buy and use our broadcast assets, reach and impact just as they use the major digital players. We now offer heavy data and heavy creative innovation all in one place,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc.

Jelli also announced that it will be acquired by iHeartMedia in a merger intended to be closed before year-end. Jelli said iHeartMedia has been a strategic partner of theirs for years and a strategic investor.

“By paring iHeartMedia’s reach and multiplatform assets with our cloud-based advertising technology, we are positioned to provide a single platform for advertisers to reach all audiences, no matter where they are consuming audio,” said Michael Dougherty, co-founder and CEO of Jelli. “As audio consumption continues to explode, we are thrilled to be joining the iHeartMedia team, accelerating Jelli’s mission of transforming audio advertising through technology innovation.”

As part of the acquisition, Jelli will continue to operate as a company within iHeartMedia, Inc. led by President and CEO Michael Dougherty and his team. The Jelli division will continue to be based in Silicon Valley and will become iHeartMedia’s primary ad technology company.