Blubrry Partners with Stagepass



Blubrry Podcasting, one of the largest podcast hosting companies globally, announced that it is partnering with an Austin, Texas-based company Stagepass to expand monetization options for its users. This move will allow users to increase the ways in which they make income for their shows.

Blubrry, which supports over 100 thousand podcasters and shows, currently has a vast array of services including affiliate, advertising – dynamic advertising insertion – and survey monetization options among its offerings, and can help to provide financial self-sufficiency for its users.

Stagepass is a marketplace for hosts (creatives) to list experiences for auction to their audiences. Experiences on Stagepass are constructed by the creative that auctions them and can be in-person, online, or over the phone.

Experiences listed at Stagepass appeal to audience members who seek deeper engagement with the creatives whose media they consume. The partnership provides Blubrry users an early-mover advantage in a nascent industry.

“We’re excited to be the first podcast hosting company to partner with Stagepass and jump in with a refreshing new take on monetization,” said MacKenzie Bennett, Marketing Service Coordinator, Blubrry. “Now, more than ever, podcasters need to take risks and think outside the box to impress their audience.”

Learn more about the partnership and how you can get started here.


Neilsen Launches Podcast Listener Buying Power Service



Nielsen announced the launch of the Neilsen, Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients. For the first time, clients will be able to profile shows using program titles collected from Neilson Scarborough to connect specific types of listeners with particular advertisers and specific program-level insights.

In other words, this is the Nielsen for podcasting, which will function similarly to how that system has been used with television shows.

Only Nielsen, with its extensive Scarborough category database has this type of advertiser connection with podcasting. Neilsen Podcast Listener Buying Power Service has an effective sample of close to 30,000 respondents, with the ability to capture results for specific programs.

It also uses target questions on podcast listening with more than 12 podcast genres, over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick service restaurants, home improvement retailers and more. These easy-to-use reports are generated from web-based software and have a two time per year database.

“We are pleased to welcome iHeartMedia, Cadence13, Midroll, Westwood One and cabana as the first charter clients to Nielsen’s Podcast Listener Buying Power Service,” said Brad Kelly, Managing Director, Nielsen Audio.

“As the audio landscape continues to evolve, podcasting is winning the attention of American consumers as another powerful tool in audio’s arsenal. We are proud to empower these visionary clients with the insights that will propel them forward as they continue to lead the way in our industry. This groundbreaking service is growing podcasting beyond direct response by profiling specific brands, leading the way into the future of podcasting.”


Podimo Raises Seed Money Before Launch



Podimo is a Copenhagen-based startup that is building Europe’s “Netflix for podcasts”. The company has raised €6 million in seed funding prior to launch. According to TechCrunch, this round is co-led by Germany’s E.ventures and Denmark’s Heartcore, reflecting Podimo’s two planned country launches later this year.

Podimo has some information on their website, including a way for people to be notified when the platform launches in their area. Podimo also describes itself as “built for podcasters” and appears to be seeking podcasters who want to put their show on Podimo’s platform.

Podimo is introducing a compensation model that rewards all podcasters for their work – whether it’s a niche podcast with a handful of dedicated listeners, or a well-known show with a massive following. The number of listeners you have and how much time they spend listening determines how much you earn – it’s as simple as that.

TechCrunch reported that Podimo is hoping to capitalize on the rise in consumption in podcasts. They plan on having both a free and paid version of its product with the aim of creating a reliable revenue stream for podcast producers.

The Podimo app will provide users with a way to discover podcasts as well as a recommendation compared to existing podcast streaming and download services. The team at Podimo wants to make it as easy as possible for people to find their next podcast to listen to.

To me, it sounds like Podimo is interested in providing podcasters with a way to monetize their podcasts. The company has obtained some seed money, which could be used (at least in part) on payment for podcasters. I think they are going in the right direction.

But I would feel better if Podimo provided more details about how podcasters will be paid, in what form of currency, and the process involved to receive a payment. Perhaps those details will be provided after Podimo launches.


Tim Ferriss Stopped his Fan-Supported Podcast Experiment



Tim Ferriss, host of The Tim Ferriss Show, announced that he was stopping his fan-supported podcast experiment. The experiment launched last month, and involved removing all ads and sponsors from his podcast, in favor of having fans provide support for the show through subscriptions.

In the post, Tim Ferriss made it clear he was stopping the fan-supported podcast experiment. He said he would be refunding every supporter 100% of what they’ve paid to date. Doing this will take 1-2 weeks. All support subscriptions have been stopped. He asked fans who thought their company/product/service would be a good fit for the podcast to consider becoming a sponsor.

It turns out that most of my listeners have a strong preference for an ad-supported model compared to other options. Many folks have come to use the podcast and 5-Bullet Friday for discovering new products and services, and that has been reflected in the comments since launch. After weeks of consistent feedback from my audience, it’s now loud and clear that my vetting and sharing of sponsors is better received and a better fit.

The blog post includes some information about comments he received about fan-supported podcast experiment and the result of a pre-polling launch. He found that 99% of his listeners “are totally OK with ads, and many of them look forward to finding new products and services through my sponsor feeds.”

Tim Ferriss points out that he “should have known” what the outcome would be before he launched the experiment.

I find this interesting, because I would have guessed that fans of a podcast would prefer to go ad-free in exchange for a subscription. After all, that’s not so different a model than what many podcasters use Patreon for. It turns out Tim Ferriss’s fans prefer the ads and sponsors that he has selected to a subscription system.


Castbox Announced Livecast



Castbox has announced Livecast. It is a free audio streaming service on Castbox mobile and desktop that allows you to go live with the tap of a button. Set up a public or private chat room to connect with listeners in real time via voice and text.

Castbox says that it is possible to use Livecast and get paid to engage with your community.

Host special live shows, take audience questions, and get live feedback from listeners to create intimate experiences. Fans can show their support and appreciation with virtual gifts that convert into cash.

The FAQ section on Castbox has more details about that. There is a tab called “My Wallet” that Castbox users can find in the app on their personal tab. There are four kinds of “currency” – Coin, Star, BOX and ETH.

The Coin is the virtual currency in Castbox, which is used to purchase items. Currently, it could be used to purchase virtual gifts. It will be used in more scenes in the future. Listeners can reward podcasters on Livecast by sending coins to them. The “Live” feature is only available for India, South Korea, and China. Castbox says it will gradually open up to more countries.

As far as I can tell, Coins are purchased with real-world currency. But I’m not certain about that.

The Star is the virtual currency that you get by opening the live broadcasts. It appears that the Star is for Android users. You can exchange the Stars into Coins or into real money. If listeners send a Castbox podcaster virtual gifts during the live broadcasts – the podcaster can get stars of equal value.

A BOX is a digital token issued by ContentBox, a blockchain technology built for the digital content industry. Castbox says that, in the short term, BOX will be Castbox’s primary transaction currency.

ETH is the cryptocurrency used in the Ethereum Platform. It is unclear to me exactly how this connects with Castbox or Livecast. Personally, it sounds like the payment system is confusing and unnecessarily complex.

It is possible to host a show on Livecast and turn it into a podcast. Livecast supports unlimited listeners and up to eight simultaneous callers. Livecast users should turn on auto-record before starting their show and upload the session as its own podcast.


Radio Public Partnered with Súbela Podcast



Radio Public announced their partnership with Súbela Podcast. The announcement was posted on Medium and written by Jake Shapiro (co-founder of Radio Public, PRX, and more). The same post can be found on the Radio Public website.

So we are excited to announce our partnership with Súbela, the leading digital radio and podcasting platform of Chile, the country with the fastest growing podcast audience in the world. Since 2011, Súbela has provided Latin American listeners with fresh new audio, and their music and talk programming received over two million downloads across their ten shows last year.

This partnership happened, at least in part, because Jake Shapiro has known Felipe Heusser for a long time. Felipe Heusser is the co-founder of Súbela.

To kick off this partnership, Radio Public has made their first podsites in Spanish. There are 30 of them.

You can browse some of Súbela’s podcasts including:


Gimlet Seeks a Producer of Every Little Thing



Gimlet Media is looking for an experienced producer to join the team at Every Little Thing. It is a full-time job based in their Brooklyn, New York, office.

Gimlet Media tells stories through audio. Our roster of podcasts includes critically-acclaimed shows like Reply All, StartUp, Crimetown, Homecoming, and The Nod. We have top editorial, sales, and business teams that work together to create experiences that help listeners better understand each other and the world around them. We are looking for ambitious, curious, talented, and kind people to join our team.

Every Little Thing is a podcast that answers your burning questions. Some examples of questions include: ARRRR pirate peg legs really a thing? Who invented the Cha Cha Slide? How old is Winnie the Pooh?

The person selected for the role of Producer will be involved in every stage in making Every Little Thing stories come to life – from selecting listener questions, to booking guests, writing scripts and creating assemblies. The ideal candidate has a journalism background, experience identifying and booking the best guests, and an ear for a good story.

For more details about what the Producer will do, and what Gimlet Media is looking for in an applicant, please visit the website where the job is posted. You can apply for the job from that website.


Castbox Announced Waze Integration



Castbox announced its integration with Waze, the community based app owned by Google. The new integration gives drivers an easy way to listen to their favorite podcasts on Castbox while navigating to their destination with the Waze app.

As podcasting becomes a natural extension of consumer’s daily driving habits, Castbox is providing a safer, more intuitive way for listeners to consume spoken audio content during their drive.

“The beauty of podcasts is that listeners can engage in other activities while fully immersing themselves in the content they love, which makes it the perfect medium for daily commutes and long drives,” said Renee Wang, founder and CEO of Castbox. “Our integration with Waze lets us keep our listeners continuously engaged in their favorite shows while ensuring a safer, more enjoyable journey.”

The new feature was built by Waze Audio Kit, a developer toolset that allows partners like Castbox to fully integrate their apps with the Waze Audio Player. By making it effortless to play Castbox on Waze and run Waze on Castbox, Castbox is giving listeners a continuous podcasting experience before, during, and after their driving commutes.

“Our partnership with Castbox expands our mission to strengthen the Waze ecosystem by integrating with apps and services that complement and enhance the driver experience,” said Adam Fried, Head of Global Partnerships at Waze. “We’re pleased to be working with Castbox to give our users more ways to enjoy their favorite audio content while they’re on the road.”


Google and PRX Revealed Round Two of Podcast Creator Program



Google and PRX have revealed the teams chosen for their second round of the Google Podcasts creator program. Variety reported that Google and PRX received thousands of applications to the program from more than 100 countries.

PRX revealed the Round Two for the Google Podcasts creator program:

37 Graus (“37 Degrees”) – from Sãn Paulo, Brazil: Named for the average temperature of the human body, and intended to convey both science and human warmth, 37 Graus is a reported Portuguese-language podcast that tells stories behind Brazil’s iconic landscapes and events.

Sarah Azoubel (Co-Creator, Host, and Producer) is a Brazilian biology PhD turned science journalist and audio producer Bia Guimarães (Co-Creator, Host, and Producer) is a Brazilian journalist and audio producer with a master’s degree in Science and Cultural Communication.

City of Women – from Bangalore, India: Discover how Bangalore’s women navigate their working lives and the city through hyper-local tours of their workplaces, neighborhoods, communities, and favorite places to go for fun – because each woman draws her map differently.

Samyuktha Varma (Producer and Host) is a writer and researcher with a longstanding interest in how challenging topics are communicated to broader audiences. Radishika Viswanathan (Producer and Host) is a development researcher an podcaster whose interests lie at the intersection of development research, policy, and communication.

Cocktails & Cancer with MJ and Dani – from West Orange, New Jersey & Queens, New York. This immersive mix of social and cultural commentary and storytelling shapes the journey of two best friends after a breast cancer diagnosis to inspire and empower black women to have real conversations about cancer.

Michelle “MJ” James (Co-Host) and Danielle “Dani” Brown (Co-Host) have worked in media and entertainment for 20+ years. Dani was diagnosed with breast cancer in 2015, and is now three-years cancer-free.

De Eso No Se Habla – from Madrid, Spain. This Spanish-language show, whose title translates to “We Don’t Talk About That,” maps stories deliberately omitted from everyday discourse – because they hurt too much, because they endanger the status quo, or because we don’t even have the words to talk about them.

Isabel Cadenas Canñon (Creator, Host and Producer) is an independent audio producer and writer).

Her Stage – from Beirut, Lebanon. Discover the underground life of Beirut as this Arabic-language narrated documentary uncovers a hidden world where differences are celebrated, activism is brewing, and the feminine is being set free.

Rhea Chedid (Producer and Host) is the founder of a Beirut-based podcast production company. Afeef Nessouli (Producer and Host) is an American-Lebanese news producer and journalist.

Un periódico de ayer – from Bogatá, Columbia. A Spanish-language, narrative-driven podcast, “Yesterday’s News” is about the personal toll of history and how public issues can shape our most private moments.

Juan Serrano (Host and Lead Producer) is a lawyer, journalist, non-fiction book author and producer of various podcasts. Miguel Reyes (Producer) is a lawyer, writer, and producer. Daniel Díaz (Audio Designer) is a musician, copywriter and animal lover.