It was rumored earlier this year that streaming-media service Spotify could be adding podcasts to its platform. Today, those rumors became truth as Spotify announced it will be enhancing its products with new offerings like podcasts and videos. Until now, Spotify has only provided music streaming with some limited ability to download songs for offline playback. This move brings Spotify more in line with competitors like Apple’s iTunes, which has offered multiple types of media for years.
There aren’t many public details as of yet about how podcasting will work within Spotify. The screenshot shown here was taken from a Spotify promotional video. In it, we see a mockup of the mobile app with familiar and predictable podcasts such as WTF, Nerdist and Startup. Spotify appears to be launching its podcast support with a closed, curated directory instead of a user-driven directory like iTunes.
Spotify will be working with a slate of new content partners to beef up the offerings of its platform. The only names on the list that are particularly interesting to podcasters will be TWiT, WNYC and Slate. The rest (such as ABC, Adult Swim and Comedy Central) will likely be bringing video to the service.
No information is available yet as to how content producers can become Spotify partners. But something tells me Spotify is in no hurry to work with smaller, independent creators. We’ll see what happens over time.