It seemed inevitable that podcasts would eventually come to Deezer, the streaming service that acquired Stitcher last year. Earlier this month, Deezer added over 20,000 podcasts and radio shows to its catalog. Previously, the platform had only been delivering music to its subscribers.
Deezer is based in France. As such, the new spoken-word content is being rolled out first in its home country as well as European neighbors Sweden and United Kingdom. The company will expand this new offering to other countries over time but no exact timeline has been provided as to when it might reach the rest of the world.
A complete directory of Deezer’s podcasts isn’t immediately available online. But the company is working with partners like Slate, Financial Times, NPR and WNYC to provide its initial spoken word content. It seems only logical that all of Stitcher’s catalog would eventually be rolled into Deezer, and that the Stitcher platform itself would be killed off. Regardless, it looks like Deezer’s podcast directory will be similar to Spotify in that it’s a closed environment, available only to those who have access to a partnership.
If Stitcher is destined to be ultimately subsumed into Deezer, there’s some hope that Stitcher’s partner portal will go with it. In which case, we can expect Deezer’s podcast directory to be open to user submissions. In the end, if companies like Spotify and Deezer really want to compete with Apple in terms of podcast consumption, they’ll need catalogs that carry everything the space has to offer. Not just shows produced by big names and heavy hitters.