General Electric has created a science-fiction podcast called The Message. The first episode was released on October 4, 2015, and more episodes will follow. The podcast tells the story of Nicole Tomalin, as she tries to decode a 70-year old message from outer space. She works for an encryption think tank called Cypher, and has just started working there.
The Message podcast is science fiction. However, it is presented in a way that could easily cause people to immerse themselves in the story and suspend their disbelief for a while. The first episode begins with “I’m Nicole Tomalin, and you’re listening to Cyphercast”.
Yes, that means The Message podcast (which is from General Electric) is presented from as Cyphercast, which is the fictional podcast of the fictional main character. Reuters reports that the cryptologist characters in The Message podcast use real ultrasound technology, that has actually been developed by General Electric, to decode the messages.
Reuters reports that the reason why General Electric wanted to do this podcast was in the hopes that it would raise its profile among a younger, tech-savvy, audience. The Message podcast is being produced by General Electric and in partnership with The Slate Group’s podcast network Panoply. Each episode will be between 40 and 60 minutes long and advertisement free. It is available through The Message website, and on iTunes, Spotify, Stitcher, Soundcloud, Overcast, and TuneIn.