There’s been a lot of discussion about podcast statistics lately. As the podcasting industry continues to expand and more players move into the space, differing opinions have arisen as to how podcast listenership should be measured. Of course, podcast statistics themselves are nothing new. Companies like Podtrac, LibSyn, and Blubrry have been recording and reporting statistics for years. And while it seems like this topic should be rather straightforward at this point, there are still a lot of misconceptions out there about how podcast statistics work.
Last week, Blubrry/Rawvoice CEO Todd Cochrane and Blubrry/Rawvoice CIO Angelo Mandato recorded an hour-long video presentation on the topic. The pair took a dive deep into the massive pool of statistics they’ve gathered thru the Blubrry podcasting network:
This is a in-depth behind-the-scenes look at how Blubrry Podcast Statistics measure and filter every podcast downloaded / live play delivering an accurate report to our podcasters, network customers and media buyers.
This deep dive video, while long, is perfect training for podcasters, reporters, media buyers and anyone else in the media space that want’s to understand how Podcast Statistics work.
Check out the video thru the link above or watch it right here:
Disclosure: I work part-time with the Blubrry support team and Podcaster News Executive Editor Todd Cochrane is the CEO of Rawvoice, parent company of Blubrry.