It’s been almost six months since Google announced it would be adding podcasts to its Google Play Music service. Since then, a limited number of podcasts have trickled out thru the platform. It now appears that Google will officially launch the podcasting side of Google Play Music on Monday, April 18th. The launch date was discovered as part of an internal NPR e-mail that was leaked to the public. The date hasn’t been confirmed by Google representatives.
The internal NPR message allegedly contains this statement:
Google will launch podcasts on Android and other platforms next Monday, April 18, inside of Google Play Music, a streaming service similar to Apple Music. Please note: this information is embargoed and should not be shared or promoted externally until Monday. NPR has worked with Google to ensure that public radio is represented in the Google Play environment.
Given NPR’s monolithic presence in the podcast space, it seems logical that the organization would want to be prepared for the launch of a new platform carrying its programs. That gives some legitimacy to the nature of the e-mail. Considering how cagey Google has been about its entrance into podcasting, it’s hard to say what this information will mean for all podcasters.
If you haven’t yet submitted your own podcast to the Google Play Music directory, you can do so here.