E.W. Scripps has acquired the popular podcast listening service Stitcher. Those of you who have a podcast on Stitcher may have received an email about this acquisition.
Stitcher is one of the most established and popular streaming audio listening brands. It is accessible via free iPhone and Android apps, on the dashboard of more than 50 car models, and at stitcher.com Stitcher facilitates discovery and streaming for more than 65,000 podcasts to 8 million registered users.
Both E.W. Scripps and Stitcher have stated that Stitcher is now part of Midroll Media. The Stitcher announcement states that Midroll is a podcast production company and advertising network. It is the parent company of the Earwolf network, the Howl premium subscription service, and the Midroll advertising network (which is owned by E.W. Scripps).
Stitcher states that Stitcher listeners will continue to have access to audio through Stitcher’s apps. Email that was sent to podcasters who have their podcasts available on Stitcher states that those podcasts will still be available via the Deezer platform. The E.W. Scripps press release states that Scripps and Deezer agreed to a $4.5 million cash purchase price.
The email sent to podcasters who have podcasts on Stitcher states that there are no plans to shut down the Stitcher service. Instead, they plan on accelerating improvements to the Stitcher platform as well as launching new content partner services in the coming year.
The Wall Street Journal says that a person familiar with the acquisition called it an “acquihire”. Stitcher’s dozen employees will join Midroll.