PodcastOne, the podcast production company started by Westwood One founder Norm Pattiz, has picked up a new CEO named Jim Berk. Pattiz will remain in his role of Executive Chairman at PodcastOne. Jim Berk will also join PodcastOne’s Board of Directors.
Berk may seem like an outsider when it comes to podcasting. But he has many years of experience in the media business. He was previously the CEO of Participant Media, where he oversaw the release of over 60 major films like The Help and The Kite Runner.
PodcastOne, launched earlier this decade, has made a name for itself by distributing some of podcasting’s most popular shows. Adam Carolla, Dan Patrick, and Shaquille O’Neal are just a few of the big names on PodcastOne’s roster. The company bills itself as an all-in-one platform that connects potential podcast advertisers with shows that can deliver results.
Last month, PodcastOne launched a premium subscription service that offers on-demand access to PodcastOne’s full archive of shows, as well as exclusive content from many of the network’s star producers. As CEO, Berk will undoubtedly work to bolster not only ad revenue, but also premium subscription sales.