Every year, things slow down a bit at Apple during the holiday season. And 2016 is no different. Last week, Apple sent an e-mail to all registered iTunes Store content providers to let them know what Apple is planning for the rest of the year.
The e-mail has two sections that will be useful to podcasters. The first section is titled Winter Content Submission Schedules. These schedules are the dates that Apple staff will be available to review new submissions to the iTunes Store. Apple provided a handy chart that shows when you should submit a new podcast, depending on your projected launch date:
Note that this chart applies to the submission of new podcasts only. It has no impact on shows that are already listed in the iTunes Store. The e-mail from Apple also states, “If you plan on launching any Podcasts during this time, we recommend submitting your podcast for approval as early as possible.”
The second section of the e-mail that’s relevant to podcasters is the Holiday Support Schedules:
If you have questions or need support, you can always reach out to our Podcasts Support team. However, keep in mind that they won’t be available on the below dates, and Podcast approvals and response times on or around these dates may be delayed:
November 24 to November 25, 2016
December 24, 2016 to January 2, 2017
Make sure you keep these dates in mind if you’re planning on launching a new podcast before the end of the year or if you find you need help with an existing iTunes Store listing.