HowStuffWorks is an award-winning source of unbiased, reliable, easy to understand answers and explanations of how the world actually works. AdsWizz is the leading global digital audio advertising solution provider. HowStuffWorks and AdsWizz have partnered to connect adversing to the HowStuffWorks podcasts.
HowStuffWorks announced that it will bring dynamic advertising to its expansive podcast library, doubling new advertising inventory for its existing and future portfolio of leading brand partners. Powered by AdsWizz, the partnership is intended to strengthen the value of podcast advertising for brands, while maintaining an inherently intimate listening experience.
HowStuffWorks’ 12 podcast brands have amassed over 650 million downloads in the last eight years, and garner over 29 million downloads every month. With an evergreen podcast library of more than 6,000 episodes totaling over 3,000 hours of listening time, combined with dynamic ad insertion technology, HowStuffWorks is now uniquely positioned to provide a new level of scale to brands seeking to enhance their digital advertising across all platforms.
This technology partnership reinforces HowStuffWorks’ commitment to curated, live-read ad integrations that foster a personal connection with listeners.
AdsWizz has built a suite of solutions dedicated to bringing advanced advertising capabilities and extending this one-to-one experience by creating and implementing unique listening experiences informed by listener information like location, content preferences or user profile.