Monetization of podcasts. It’s a subject that could probably take up all of the space on all of the internet’s servers at this point. Podcast monetization has been covered from so many different angles, you’d think there couldn’t possibly be anything left to try. But that simply isn’t true. And that’s why Australia-based media hosting company Omny Studio has partnered with Israel-based CastPlus to bring more podcast monetization options to podcasters:
(the partnership will) …pair influential podcasters with brands and agencies seeking to monetize on the explosive growth of podcasting. Under terms of the partnership, podcasts hosted with Omny Studio will gain access to CastPlus’ extensive list of advertising partners.
In case you’re still not sure about the potential of podcast monetization, CastPlus and Omny Studio have some stats for you:
According to recent findings from Edison Research, more than 42 million Americans listen to podcasts every week and, unlike traditional radio, podcast listeners are highly engaged with their content: 88% of fans listen to all or most of the episodes of their favorite show, according to Midroll. Further, the Interactive Advertising Bureau released research in late 2016 that shows showing stats podcast ads increase purchasing intent for 65% of listeners. This has led to new market segments materializing for podcast advertising, including music publishers seeking to grow revenues for back catalogs, and radio broadcasters turning to podcast advertising to monetize repackaged shows from traditional broadcasts.