Separating signal from noise can be a challenging task in the internet age. There are so many outlets producing various types of media that it’s impossible for any one person to keep up. With an estimated 300,000 currently active shows, podcasting is still somewhat small in comparison to other digital mediums. But 300,000 of anything is more than one person could hope to process. That’s why it’s helpful for podcast listeners when someone steps in to provide a little guidance.
That’s just what podcaster Josh Hallmark is doing with his #2PodsADay project. #2PodsADay highlights two independently-produced podcasts, handpicked by Hallmark, and features them on the #2PodsADay website. The #2PodsADay campaign began earlier this month, on May 15th, and will run for 30 days until June 13th.
In a recent article on the campaign, Hallmark explained his inspiration for the #2PodsADay campaign:
When Josh Hallmark, the host of Our Americana and The Karen and Ellen Letters, started podcasting a year ago, he didn’t realize how hard it would be— both to produce a show, and to gain an audience. “It is very much a 1 percent industry,” he says. “ You go onto iTunes and everyone that’s featured is people who are associated with networks that have tons of money and tons of leverage. It’s really hard if you’re an independent podcaster to break through that.”