Spotify made a splash back in 2015 when it announced that it would be bringing podcasts to its popular media-streaming platform. During that announcement, Spotify indicated it would be working with a select group of partners to bring the first round of podcasts into its system. It was unclear at the time if Spotify would ever host an open podcast directory similar to iTunes or TuneIn, or if it would instead be a tiny walled garden, accessible to only a few podcast producers.
Despite pleas from the podcasting community, Spotify remained conspicuously silent on whether or not the company would ever take open submissions from podcasters. In the two years following that initial announcement, Spotify continued to experiment with how to handle podcasts within its suite of cross-platform apps. But the Sweden-based streaming service never made much in the way of official announcements about podcasting.
And while it seems Spotify’s general take on podcasting hasn’t changed all that much, the company has done one thing, albeit quietly, that podcasters have been asking for. Spotify has created an online submission form podcasters can use to request their shows be included within the platform’s podcast offering.
Those who elect to submit a podcast to Spotify should proceed with realistic expectations. The form warns that, “All submissions will be reviewed, and you’ll be notified once approved. Please note submission does not guarantee automatic approval.” And while all podcast-syndication platforms have their own internal requirements for approval, Spotify hasn’t publicized exactly what its criteria is for an acceptable podcast. One bit of advice that has floated around for some time is that, shows with little or no music tend to get Spotify’s approval more often than shows that use a lot of music.
Overall, it seems like Spotify still has a long way to go in order to truly embrace podcasting. But its willingness to consider open submissions is a step in the right direction.