Tom Calderone was Spotify’s Head of Video and Podcasting Operations. Bloomberg reported that Spotify confirmed Tom Calderone’s departure in an email. It appears the reason is because Spotify’s initial round of programs failed to catch on with audiences.
Bloomberg also reported that Spotify will focus its video efforts on Rap Cavier, which is Spotify’s most popular playlist, Rock This, and other features.
With the move, Spotify is narrowing its video ambitions. Calderone, the former head of cable network VH1, commissioned a dozen series from producers including Tim Robbins and Russell Simmons. He also oversaw podcasts, an area of growing importance at the world’s largest paid music service. Now the company is making clearer that it wants videos on the service to stay closer to the music industry.
According to Bloomberg, Spotify’s investment in podcasting continues to grow. Spotify has ads in Reply All and The Bill Simmons Podcast. Bloomberg previously reported that Spotify plans to announce a new slate of original podcasts soon.
If you want to look at this in a positive light, it appears that Spotify is not abandoning podcasts entirely. It sounds to me like we can expect upcoming Spotify podcasts to have some connection with the music industry.