Earlier this month, Chris Hardwick announced the end of an era for Nerdist podcast. It has been rebranded as ID10T with Chris Hardwick, and will no longer be affiliated with Nerdist Industries. Instead, the ID10T with Chris Hardwick podcast will become part of the ID10T company that Chris Hardwick launched to sell collectible goods and host live events.
There is a rather lengthy description of ID10T with Chris Hardwick on iTunes:
I am Chris Hardwick. This podcast used to be called Nerdist. Now it is not. It is still basically just me talking about stuff and things with my two nerdy friends Jonah Ray and Matt Mira when they’re available, and usually someone more famous and smarter than all of us.
Swearing is fun, so we still do that occasionally. I hope you like this new iteration which is the same as before, but if a name hangs you up unhealthily I’m sure you will not hesitate to unfurl your rage not only in the ‘reviews’ section but also now on all the various social media platforms that have popped up since we started in 2010, effectively murdering blogs.
Hollywood Reporter interviewed Chris Hardwick about the rebrand. The Nerdist Podcast launched in February of 2010 and became the basis for Nerdist Industries, which built up a network of podcasts (and more). Nerdist Industries sold to Legendary Entertainment in 2012.
Chris Hardwick’s contract with Legendary Entertainment expired in 2017. He retains full ownership of The Nerdist Podcast and its library of episodes. But, Legendary Entertainment owns the name Nerdist. This explains the need for rebranding the podcast’s name, while keeping the content and style listeners have been enjoying.
The new name, ID10T, looked familiar to me. The About page on the ID10T company website reminded me of the meaning. “ID10T is a joke IT code that essentially means ‘user error’” You can probably work out how this code would be pronounced.