Omny Studio has released a loudness normalization tool. Omny Studio customers can now apply loudness normalization settings to their published audio for each individual show or to their organizations as a whole.
The normalizations settings are configured by three values: integrated loudness in LUFS, maximum true peak in dbTP, and loudness range in LU. We also provide a range of presets based on various international standards and also service defaults. These include settings which adhere to Google and Amazon’s specifications for the Google Home and Amazon Alexa smart speaker devices.
Omny studios points out that Podnews conducted a loudness analysis of the top 100 podcasts. The analysis highlighted the lack of uniformity in regards to loudness across the podcasting space.
Omny Studio’s loudness normalization tool is intended to help address this lack of uniformity as well as adhere to the specifications that are required for smart speakers as they rise in popularity. You can listen to some clips on the Omny Studio medium post about this topic. Those clips give examples of the difference in loudness in audio.
On Omny Studio’s Medium post, you can listen to audio with Google’s loudness specifications, Amazon’s loudness specifications, and the EU’s loudness specifications. Compare those to the original un-processed audio, and a clip with the auto-leveling feature applies (and no loudness normalization).