Anchor has introduced Anchor Listener Support. It is Anchor’s system that is intended to allow podcasters, whose podcasts are on Anchor, to monetize their content.
Starting today, any podcaster, regardless of audience size or experience level, can collect recurring monthly payments directly from their listeners. There’s never been an easier way to start generating revenue from your podcast.
Anchor Listener Support feature can be accessed by any Anchor creator in the United States. It can be activated from your Anchor dashboard (on desktop and on mobile). This adds a Listener Support button to your public Anchor profile along with a link in your show notes on every app or website where your podcast is available. Listeners can support you from anywhere, even if they don’t have an Anchor account.
Anchor recommends that podcasters ask their listeners to support them in the audio of their podcast episodes.
When a listener clicks through those links, they will be presented with the option to make recurring, automatic monthly payments to support your podcast. They can choose from one of three support tiers: $0.99, $4.99, or $9.99.
The listener will need to enter their payment information, and their charge will be processed by Stripe. Listeners who are on an iOS device, or a Mac with a Touch Bar, can pay with Apple Pay. On Android or in any Chrome browser, they can pay with Google Pay.
Anchor says that when podcasters are ready to collect their money, they can tap the Cash Out button in their Anchor dashboard. Anchor says they will send the money right away.
Anchor will take a 4.5% fee, alongside Stripe’s 5% + $0.10 processing fee from each translation with a podcaster’s supporters. There is also a $0.25 Stripe payout fee when you cash out the money to your bank account.
The ability for a podcaster to get paid through Anchor Listener Support, of course, depends mostly on whether or not the podcaster has listeners who want to use this system to support that podcaster.
As with other systems that pay creators (such as Patreon or Medium) there’s always a chance that you could end up with few or no supporters. It may work for you – but is definitely not a “quit your day job” type of situation.