Blubrry Podcasting Offers Two New Features for Statistics Users



Podcasting provider Blubrry recently updated its podcast statistics, offering to include hourly download reporting and additional regional reporting.

Users will now be able to see how many downloads they are receiving within the first hour of episode release, hour-to-hour, for the first week the episode is live; a useful feature for podcasters to track popular times for releasing episodes and ensure best practices for creators.

In 2017, Blubrry added Great Britain, Brazil, and Canada reporting: this year the company has added regional breakdowns for Germany and Mexico, countries with increasing podcast publication and listenership.

Along with new countries, Blubrry has added DMA (designated market area) regions for U.S. metro areas. The DMA metro regions will be separated from the rest of the U.S. reporting to provide clarity for monetization opportunities.

“Statistics are crucial for podcasters to grow their audiences and especially so for monetization,” said Blubrry CEO Todd Cochrane. “By continuing to provide more detailed, accurate information, podcasters are put in control of the future of their show and brand.”

Blubrry Podcasting is expecting to achieve IAB podcast measurement/statistics certification in the coming days. The auditing process and proceeding certification reflect the highest standard in the industry set by the Interactive Advertising Bureau, which is posed to become the norm for all podcasting organizations.


Leave a Reply

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.