Anchor has introduced Anchor Sponsorships. Anchor says it is streamlining the entire process of podcast advertising.
Anchor Sponsorships gets podcasters paid by matching them with sponsors and helping them easily create custom advertisements for their shows. It’s a new world for podcast advertising, and anyone can be a part of it.
Anchor says that Anchor Sponsorships “revolutionizes the entire podcast advertising process by streamlining it into a single platform.” It claims that Anchor Sponsorships is “the first and only podcast advertising platform open to all podcasters and sponsors of all sizes, regardless of how many plays a show gets, or the size of a marketing budget.”
How does Anchor Sponsorships work? Any U.S. based Anchor podcaster can opt to turn on Sponsorships in any (or all) of their episodes. Once the podcaster does this, Anchor will get to work finding a sponsor match based on factors like subject matter, audience size, location, and more.
The podcaster will be notified when they have a sponsor match. The podcaster will always have the choice to opt into that sponsorship or decline and wait for a new match if they feel the sponsor is not the right fit.
It appears that Anchor podcasters can use Anchor’s creation tools to record an ad for a sponsor. It is also possible to import a pre-recorded version. Podcasters choose exactly where ads will fit into their episodes. Whenever a podcaster publishes a new sponsored message, Anchor will automatically update all episodes that have ad slots, across everywhere the podcast is heard.
How do podcasters who take part in Anchor Sponsorships get paid? Anchor says: “You get paid as soon as your ads are heard by listeners. Rates are based on a CPM (cost per mille, or cost per thousand impressions) set by the sponsor, competitive with podcast advertising standards.”
Podcasters can cash out the total balance directly to any bank account or debit card through Stripe, (Anchor’s payment partner). Stripe takes a $0.25 fee on withdrawal transactions. The podcaster keeps the rest.