Voxnest announced that it has partnered with Jamendo, an independent music platform. The deal will have benefits for both companies and their users. Jamendo’s musicians will be able to offer their compositions via Voxnest’s sister platform, Spreaker, and Spreaker’s users will be able to license music from Jamendo.
Jamendo’s users will have the opportunity to create professional sounding podcasts with Spreaker, as a way to promote their music and develop and additional revenue stream, via sponsorship or programmatic ad insertion. Podcasts are the perfect medium for musicians to create a narrative about their songs and tours or build an intimate conversation with fans. Agencies and publishers who are already licensing music from Jamendo now have professional tools to create and distributed branded audio content at their disposal. For Spreaker’s podcasters it means access to 9,000 active artists and more than 200,000 tracks to use in their show.
The collaboration between the two brands is a further move to strengthen the growing ties between spoken audio and music. The blog post from Voxnest mentions Spotify, and notes that its recent acquisitions have “signaled that the podcast business is seen as a way to enrich the music industry.”
I think this collaboration could be good for podcasters. It is very important to make certain that creator of the song you want to use in your podcast has allowed it to be used under creative commons. Some dedicated music podcasts get music submissions from bands and labels, who want the podcaster to play their music on the podcast.
The Voxnest/Spreaker partnership with Jamendo appears to protect the rights of music creators and gives podcasters a way to ensure that they can safely play that music on their shows.