Google Podcasts Creator Program round two is accepting applications. Teams will that are selected will receive months of training, mentorship, and up to $40K in seed funding. The deadline to apply is 11:59 p.m. ET, Sunday, April 14, 2019.
Google and PDX designed this podcast accelerator program to lower barriers to entry and elevate underrepresented voices across podcasting. Last time, they received thousands of applications from over 100 countries. In the first round, they chose six incredible teams.
We’re looking for people who want to invest in and who are making shows we’re excited to help grow. The strongest applicants made clear why they are the team not to just create any podcast, but to create the specific podcast they’re pitching.
They also want to know who you think is your perfect listener. What do they care about?
The team reviewing the applications may not be your target audience, but the more you demonstrate you know who you’re trying to reach, the more the team will trust that you’ll find them.
In the first round, the applications that got their attention had a story to tell. They had driving themes instead of loosely structured conversations. They sketched episode outlines and season arcs that allowed the team to hear the show.
It is recommended that you read the Frequently Asked Questions page before sending in your application. It provides information about what they are looking for, what they are not looking for, the criteria they use to select the winning teams, and more.