Triton Digital Receives IAB Podcast Measurement Compliance



Triton Digital announced that it has received IAB Tech Lab Measurement Compliance verification. This follows the IAB Tech Lab Measurement Certification of Blubbry Podcasting, ART19, and Voxnest Audience Network.

Triton’s Podcast Metrics is a powerful tool for analyzing how, when and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.

In addition, this “seal of approval” extends to Triton’s Ad Server, Tap and its measurement of impressions, downloads, and more.

“We are incredibly proud of this compliance verification and what it means for our business and for the industry,” said John Rosso, President, Market Division at Triton Digital. “With our proven record for high quality online audio measurement, it reassures our clients and the industry that both Podcast Metrics and Tap are state-of-the-art, reliable sources.”