Veritone One, one of the world’s largest full-service performance-based audio advertising and media agencies, announced the launch of Influencer Bridge, the first of a series of innovative new advertising services. Influencer Bridge is a pay-per-performance advertising platform for influential audio and video content creators on today’s top media channels like podcasts, YouTube and Instagram.
The platform gives podcast influencers (who make their content available through Apple Podcasts, Spotify and other leading applications), YouTube vloggers, Instagram influences and bloggers with unrivaled access and control in monetizing their content, no matter how large or small their follower base.
Influencers have curated ardent audiences, across a variety of platforms, that are drawn to and trust them to provide advice, insight and recommendations, Influencer Bridge enables today’s content creators to earn money through sponsored content opportunities, allowing them to focus on creating new content for their audiences.
To begin using Influencer Bridge, influencers simply log on to the platform and authenticate their channels. Once this occurs, influencers can select which advertisers they would like to work with and can get to work creating relevant content for their audiences. Influencers earn money once a transaction takes place that is directly correlated to an influencer’s action – for instance, when a follower uses the influencer’s unique promotional code to purchase the advertised product or service.
Influencer Bridge will leverage Veritone aiWARE to listen, watch and understand the content of each podcast episode and YouTube video included in the Influencer Bridge program. This analysis is conducted to help identify new contextually relevant advertising opportunities for premier brands based on the subject matter presented, as well as to provide insights for brand safety and content transparency. Veritone’s powerful aiWARE platform is already being used by over 800 leading TV and radio broadcasts for ad verification, attribution, and ad performance analytics.
The Influencer Bridge service is available immediately, free of charge for content creators. Advertisers pay based on performance measured in actual transactions from specific ads.