Simplecast announced that they are now IAB certified. They had been working with a third-party auditing firm to achieve IAB Podcast Measurement Certification. All Simplecast Audience metrics have been audited, approved, and certified by IAB.
Certification allows for analytics, regardless of the podcast host, to be reported in a standardized way and verified by a third party. Standardized analytics opens doors for creators, advertisers, brands, non-profits, and institutions to use consistent numbers that they can all trust.
Simplecast has rolled out the first of multiple data points to podcasters’ Simplecast Dashboard – the robust Unique Listeners measurement and comparison report.
Simplecast pointed out that as more podcast management platforms have become IAB certified, each provider made core changes to the analytics they report. This typically caused reported download numbers to decrease. Podcasters on Simplecast can expect to see that decrease as well.
According to Simplecast, they need to further refine their repeat download period to a rolling 24-hour window in order to achieve final certification. That change went into effect on October 24, 2019, and it sets Simplecast’s window-length as the same as all other IAB-certified hosts.