Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the integration of Voxnest, an audio technology company specializing in podcasting solutions, with its Podcast Metrics measurement service. Through this integration, clients of Voxnest are able to participate in Triton’s certified Podcast Metrics measurement service and Podcast Reports.
“We are pleased to collaborate with Voxnest on this integration, and to enable our shared clients to leverage Podcast Metrics to reinforce the integrity of their data and increase the visibility of their engaged podcast audiences within the buying community,” said John Rosso, President of Market Development at Triton Digital. “As one of the first to secure the IAB Tech Lab Podcast Measurement Compliance certification, Podcast Metrics serves as the trusted and independent third-party vehicle through which publishers can have their audience data verified, helping to further increase interest and confidence in podcasting as a viable and effective advertising channel.”
“After receiving our own IAB Tech Lab certification, we wanted to prioritize linking arms with other leaders in the industry,” said Francesco Baschieri, President at Voxnest. “As a way to assure our clients of the quality of data they receive from us, we’re proud to partner with Triton, who’s known for their trustworthy and transparent podcast data. Being part of Podcast Metrics will help our clients extend their reach and further monetize their audiences.”
Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.0 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode title, and more.