Australian on-demand audio platform Whooshkaa has announced a partnership with leading Malaysian broadcaster Ripple. The partnership will see Whooshkaa’s software power on-demand and dynamic advertising across Ripple’s stable of shows.
Ripple’s lineup of broadcast radio shows and podcasts serve a broad demographic with content in Malay, Chinese, and English.
“Whooshka is an excellent partner with unparalleled insights into the Malaysian marketplace and will help connect new brands and audiences with our original content and radio show podcasts” said Alex Poon, General Manager Tech and Shared Services of Ripple.
“The partnership also means Ripple’s audio inventory will be available alongside all of Whooshka Asian hosted podcasts,” he said.
Whooshkaa CEO Robert Lowenthal said the Whooshkaa platform will help Ripple expand its listenership and advertising reach.
“Our tech stack streamlines the way for companies to unlock their potential using targeted, dynamic advertising, on-demand audio hosting, recording, distribution and commercialization,” he said.
Whooshkaa is an IAB Certified industry leader in digital audio. It delivers best-in-class solutions for podcasters and radio networks, breaking new ground with content creation, delivery, dynamic ad insertion, text to speech options for print media and smart audio technology.
Ripple is an audience-focused digital media, broadcast and commerce company that aims to engage with audiences through content, talents, experiences and platforms. It includes four broadcast brands – Fly FM, Hot FM, One FM, and Kool FM, a podcast platform, Ais Kacang, an e-commerce brand – SuperDeals, and seven digital brands – Dhia, Donna, Lunaria, Thelaki, Likely, Chapters, and Wakeke.