iHeartMedia announced a new organizational structure for its Market Group as it modernizes the company to take advantage of significant investments it has made in technology and artificial intelligence (AI) and its unique scale and leadership position in the audio marketplace.
The new structure will enable the company to maximize the performance of each of its markets – and the company overall – with its unique scale and multiple platforms, and its expertise in consumers, monetization and data.
The new organizational structure groups iHeartMedia’s markets by common needs and characteristics into three distinctly different divisions to make sharing of resources and experiences easier and more targeted. The new structure of the iHeartMedia’s Markets Group will continue to be led by Greg Ashlock, President of the iHeartMedia Markets Group.
iHeartMedia Market Groups:
The Region Division: The Region Division comprises the company’s largest markets, like New York and Los Angeles, that each reach hundreds of cities, communities, and trading areas for local businesses. The Region Division will be led by Division Presidents Kevin LeGrett and Scott Hopek.
The Metro Division: The Metro Division houses markets that are large areas that still encompass multiple communities – but are not regional hubs like the company’s largest markets. The Metro Division will be led by Division Presidents Tom McConnell, Tony Coles, and Linda Byrd.
The Community Division: The Community Division includes markets that focus on the shared needs of one community and one trading area for most businesses and advertisers and will also group markets into areas which are geographically close and culturally similar. The Community Division will be led by President Shosh Abromovich, Nick Gnau and Dan Lankford.
Additionally, the company is creating a new Division that cuts across all Markets – the very successful Multi-Market Partnerships (MMP) Division headed by Julie Donahue, who is elevated to President of MMP with responsibility for this business.
The company will also be using its new technology- and AI enabled Centers of Excellence – which consolidate functional areas of expertise in specific locations to deliver the highest quality products and services – for every Market, enabling each to take advantage of the company’s scale and shared resources across programming, marketing, digital, podcasts, sales, and sales support to provide a better experience for listeners and business partners and a more efficient process for all its employees.