Bloomberg reported that Spotify Technology SA is developing several daily sports shows “according to people familiar with the plans”.
One program will be a recap of the day in sports and run about 10 minutes, said the people, who asked not to be identified because the projects are still being developed. The Swedish company will probably start with a single show, and then ramp up. It’s considering a number of options, including audio programs tailored to fans of specific teams.
Personally, I am hesitant to rely on anonymous sources because I feel like things could change between when the news is reported and when something is eventually released to the public as a finished product. That said, I am aware that many news sites speak with sources who do not want to be identified.
It has been said that Spotify is interested in shifting its primary focus from music to podcasts. It is my understanding this is because Spotify has to pay royalties on the music it offers. Podcasts, on the other hand, have no such requirement. That makes acquiring podcasts relatively inexpensive for Spotify.
I imagine that Spotify could attract a lot of sports fans who would want to listen to whatever sports podcasts the platform comes up with. For one thing, it would be unique content from a well recognized company whose name most people recognize.
Casino News reported that Penn National is reportedly in talks to acquire Barstool Sports. The article states: While Barstool Sports enjoys big and devoted following due to its diverse, primarily sports-focused content, it has also found itself engulfed in big controversies and damning criticism on multiple occasions over the years.
Perhaps Spotify’s sports podcasts could be more attractive to people who aren’t fans of Barstool Sports. It will be interesting to see what kinds of sports podcasts Spotify produces. I wonder if they will have one that focuses on eSports.