EmpireStreaming announced that its podcast statistic metrics have been officially certified by the IAB Technology Laboratory.
EmpireStreaming’s Analytics & Reporting Manager (ARM) gives audio publishers comprehensive statistics about their audience, with multi-dimensional reporting by date range, show name, episode name, location and more. EmpireStreaming now joins the list of just 12 companies that have successfully completed the IAB Tech Lab’s certification process.
The IAB Tech Lab ensures adherence to their Technical Guidelines through their Podcast Measurement Compliance Program. These guidelines establish a common set of metrics for podcasters as well as a base of principles for the industry to follow. The metrics include podcast downloads, impressions, and listeners.
“This certification means a lot for our company and our future growth in the podcasting space,” said Jon Stephenson, CEO of EmpireStreaming. “We are excited to adopt these guidelines and provide consistent metrics to our growing list of publishers.”
EmpireStreaming, a subsidiary of Media Creek, Inc. provides a full suite of tools and services for digital audio publishers including AM/FM simulcast, pure play, and podcasts. With EmpireStreaming, publishers can earn revenue, gain insightful data on their users; and reach a larger global audience, all delivered on the only audio-centric delivery network.