Chartable, the podcast measurement company, announced that it has been officially certified by the IAB Technology Laboratory.
Chartable offers analytics and attribution services to agencies, brands, and publishers. Advertisers rely on Chartable’s SmartAds dashboard to understand the value of their podcast ad spend, while thousands of publishers trust the company’s analytics to grow their audiences.
The IAB Tech Lab Compliance Program ensures adherence to the IAB Podcast Measurement Technical Guidelines V2 for reporting podcast downloads and listeners. These guidelines establish a common set of metrics for podcast measurement and a base set of principles for the industry to follow.
With this certification, Chartable becomes the latest addition to the list of just over a dozen companies that have completed the compliance program.
“We couldn’t be happier to announce our IAB Tech Lab certification,” said Chartable’s cofounder and CEO, Dave Zohrob. “Chartable has always been committed to reliability and transparency in the service of growing the podcast industry, and working with the IAB Tech Lab helps us uphold and expand that commitment. We look forward to continuing to offer agencies, brands, and publishers insights they can’t get anywhere else.”