Somethin’ Else, Britain’s leading independent audio producer, and Sony Music Entertainment announced they have formed a new global content partnership to expand their development of podcast shows across multiple genres.
Somethin’ Else is the acclaimed production company behind hugely popular series such as David Tennant Does a Podcast With…, Unheard: The Fred & Rose West Tapes, and The Sun King with David Dimbleby. The team have produced content across audio, TV and social media for the past 25 years and their previous work has seen them win numerous awards including eight BAFTA’s.
Under the agreement, Somethin’ Else will work with Sony Music to expand its leadership position in the UK market. In addition the companies will pursue a range of new international podcasting opportunities including in the US where Somethin’ Else has opened an office in New York.
Newly-launched series that will form part of the Sony Music deal, include How Did We Get Here? With Claudia Winkleman and Professor Tanya Byron, which provides listeners with insight and advice in family and parenting issues. Peaking at no.1 in the UK Apple Podcast Charts at launch, the topics range from parental estrangement, gender identity, mental health issues, and challenging family dynamics amid hardship.
Also included with the partnership is The Last Post, produced with The Bugle, which was at the vanguard of satirical comedy podcasts when it launched in 2007 with John Oliver. The Last Post, which launched January 1st 2020, is a daily satirical news fantasy that delivers 365 days of fake news, alternative facts and wildly predicted half-truths hosted by comedian Alice Fraser and guests from the full line up of Bugle co-hosts.
As a partner in podcasting, Sony Music will provide its expertise in content creation, marketing and monetization to help enhance the scale and scope of Somethin’ Else’s work.
Initial releases for February and beyond will be announced in the coming weeks.