The Chartable Top 200 is the podcast industry’s first global, weekly industry chart, powered by Chartable’s IAB Tech Lab-certified analytics platform. The Top 200 ranks podcasts by audience size, while the Trending chart offers a view into which podcasts have made large gains in audience in the past week. The company is also launching over a dozen genre-specific charts, from Arts to True Crime, ranked on audience size.
Participating publishers at launch include NBC News, Wondery, and Vox Media, plus more than 4,000 independent creators and networks. In addition to a global chart, launch countries include the US, Brazil, India, and China, with more country-based charts launching in the near future.
“We are truly excited to offer a new set of charts to the podcast industry that go far beyond what’s currently available,” said Chartable cofounder and CEO Dave Zohrob. “Orur charts will help everyone in the podcasting world make better decisions – including indie publishers, large media companies, and both first-time and experienced advertisers. And we’re especially proud to offer unique insight into growing markets like Brazil and India.”
The Top 200 charts are live now. The new charts can be used by podcasters to see how they compare to their competition in their genre, as well as by advertisers and media-buying agencies to make buying decisions based on both current popularity and future trends via the Trending charts.
Publishers wishing to participate can opt-in for free by signing up for an account at chartable.com. Future updates will be published every Monday – sign up to receive them via email here.