Captivate has announced that the platform has achieved IAB Tech Lab Certified status as a podcast analytics provider.
Our CTO, Kieran, and the Captivate engineering team have been working closely with the IAB to audit, fully document and certify the Captivate podcast analytics measurement and reporting modules to the IAB Tech v2 standards and achieve formal certification from the IAB Tech Lab.
Advanced IAB Tech Lab certified podcast analytics are now available worldwide, to all Captivate podcasters at no extra cost as Captivate becomes the first UK-based podcast host to complete the certification.
Captivate says that its podcast analytics platform was already built to adhere to IAB standards. As such, they are delighted to be able to achieve the IAB certification without any disruption to podcasters and without seeing any significant changes to podcasters’ reported download numbers.
Captivate’s decision to work with the IAB Tech Lab became an easy one to make as podcasters continually look to hone in on the accuracy of their analytics and understand their listenership more and more as the industry progresses.