Liberated Syndication (Libsyn) announced a series of Latinx initiatives beginning with The Latino Podcast Listener Report, conducted by Edison Research and commissioned by Adonde Media, Lantigua Williams & Co., Libsyn, NPR, and Pandora. The results of the study will provide valuable insight and serve to further the conversation about Latinx podcasters and their audience.
Libsyn will continue the conversation beginning in July with a series of events to further discuss the results and create awareness around Latino podcasts.
“We are excited to share the data from the Edison report and explore the opportunities to create community within Latinx podcasting and specifically Spanish language podcasts,” remarked Elsie Escobar, Libsyn’s Community Manager. “At Libsyn, we have always tried to empower more voices outside of traditional media. What we learn from the listener survey will be valuable in attracting Latinx podcasts and audiences.”
During the month of July, the Rockin’ Libsyn Podcasts feature will highlight Spanish speaking podcasts. This series shares podcasts on the Libsyn platform in a Question and Answer format that provides valuable insight from their professional podcast producers to further empower the community.
Libsyn is also pleased to host several key guests to speak in more detail about the Latino Podcast Listener Report, Tom Webster, Senior Vice President of Edison Research will be a guest on the July 14th, Episode 172 of The Feed: The Official Libsyn Podcast.
Additionally, co-sponsors of the research report Juleyka Lantigua Williams, CEO of Lantigua Williams & Co. and Martina Castro, CEO of Adonde Media, will join Libsyn’s Community Manager and She Podcasts‘s co-founder Elsie Escobar to follow up on the study’s results.