Podbean announced that has completed IAB Tech Lab Podcast Measurement Independent Certification. Podbean can be found on the list of compliant companies, with the link to Podbean’s full report which covers download, listener, and ad delivery metrics.
According to IAB Tech Lab, “The IAB Tech Lab Podcast Measurement Compliance Program certifies that companies are adhering to the IAB Podcast Measurement Technical Guidelines, released in December 2017. These guidelines establish a common set of ad metrics for podcasts and a base set of principles that any measurement system should support.” This helps to address industry challenges such as lack of uniformity in measurement systems and how metrics are defined.
“The official IAB Tech Lab certification reassures advertisers about the standardization of data provided by podcasts using Podbean’s PodAds dynamic ad insertion and Ads Marketplace,” says David Xu, CEO of Podbean. “In our continued effort to maximize monetization opportunities for our podcasters, this is an important step to help them attract more advertisers.”