Buzzsprout, one of the world’s largest platforms, announced that they have secured IAB Tech Lab certification for podcast measurement compliance. This certification further verifiers Buzzsprout’s years of investment to ensure that its customers’ download, listener, and delivery metrics are accurate.
The IAB Tech Lab’s certification process verifies that companies, like Buzzsprout, are following the IAB Podcast Measurement Technical Guidelines 2.0 that establish a set of uniform principles for advertising metrics in podcasting. These standards aim to unify the podcast community around a universal and consistent measurement system.
“Buzzsprout has been an industry leader in podcast measurement for years,” said Tom Rossi, Co-Founder, Buzzsprout. “Working through the code audit and carrying our metrics without any adjustments to our implementation was indeed validating, but more importantly our customers will not see any drop in their numbers and now have the official IAB Tech Lab verified seal of compliance behind them.”
Since Buzzsprout was founded in 2009, it has been at the forefront of the movement to ensure podcast downloads and other critical metrics are accurate. IAB Tech Lab certification is Buzzsprout’s latest step in validating those efforts.