Estadão Selects Triton Digital to Power its Podcast Strategy



Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that Estadão, the third largest newspaper in Brazil, has selected Triton’s powerful suite of podcast technology to power the management, monetization and measurement of its podcast content.

Through this partnership, Estadão will utilize Triton’s enterprise podcast platform, Omny Studio, to manage their portfolio of podcasts including Estadão Noticias, Noticia no Seu Tempo, and Colunistas Eldorado Estadão. Additionally, Estadão will use Omny to distribute and promote their content to audiences across mobile phones, smart speakers, social networks, and more.

Estadão will also leverage Triton’s ad server to dynamically insert targeted ads into their podcasts, Trition’s Podcast Metrics measurement service to measure their listening audience, and Triton’s programmatic advertising technology to make their podcast inventory available to media buyers around the world.

“Of all the potential partners that we evaluated, Triton’s podcast technology and knowledgable team were simply unmatched,” said Emanuel Ponciano Bomfim, Editor, Audio Center at Estadão. “Where podcasting is a relatively new channel for us, it was critical that we choose a technology partner that could provide powerful, flexible, and easy-to-use solutions that truly streamline the creation, measurement, and monetization of our content. Triton provided all of this, in addition to a level of knowledge and support that we didn’t find in any other partner.”

“Many of the world’s print publications are leveraging podcasting’s year-over-year growth to expand their audience, promote their content, and increase their revenue,” said Sharon Taylor, Managing Director at Triton Digital. “We are pleased to provide Estadão with the technology and support they need to enhance and expand their stories beyond the pages of their publication, while leveraging pre, mid, and post-roll ad insertion to increase their revenue and create an enhanced experience through relevant and targeted ads.”


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