Free Turn Introduces Immersive Audio Company



Total entertainment company, Free Turn has announced the launch of Free Turn Audio, a specialist immersive audio company to work alongside its film, television and brand funded entertainment offering.

The company will focus on premium scripted and factual audio with potential to extend storyline across media including TV, film, experiences and gaming. Projects will be financed by diverse commercial models including commissioned, brand-funded and advertising-funded.

Free Turn Audio launch sees the first in a series of partnerships: a global agreement with Teleporter Group’s Antenna International – leading provider of audio guides and multimedia production services created for world-famous cultural sites, museums and attractions. The agreement is to develop, produce, and distribute fresh and immersive stories curated from Antenna’s 40+ year audio archive, in partnership with world-leading global cultural institution with NASA Space Centers, Tate Modern, MOMA and The Vatican.

Additional projects in production include an original sci-fi scripted series with a platinum-selling rock musician, and, a returnable music and culture documentary audio series in partnership with a global publishing company.

Free Turn CEO Jon Hamm comments: “Audio has quickly become a critical component of our total entertainment offering. While the new company will operate as a standalone business, we will also be exploiting the symmetries with our TV, Film and Branded division so that this capability is seamlessly integrated into our development and production process.”

Ray Mia, former Universal Music Group EVP and founder of Jacaranda Music Group joins Free Turn Audio as President of Strategy.

With 20+ years’ experience in entertainment, Ray Mia is a creative pioneer in immersive audio design. An award-winning media industry veteran and producer, the former Universal Music Group EVP has worked with artists including The Beatles, Justin Bieber, Shawn Mendes and Ennio Morricone, and most recently on cutting-edge immersive audio projects for global brands including NBCUniversal and BBC Studios.

Ray sits on The Thames Estuary Growth Board, the UK’s number one growth opportunity creating 1.5m new jobs and adding £115bn to the UK Economy. He leads the digital infrastructure and production portfolios.

Ray Mia, President of Strategy, commented; “Our goal is simple, we will tell stories that need to be told, with content that must be heard, which audiences all around the world will talk about. We will paint pictures with sound and push the boundaries of immersive narratives to reconnect us all to the heartbeat of what brings us together: the drumbeat of listening to stories across space and time.”