Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the release of the latest U.S. Podcast Report for the April 2021 reporting period (March 29 – May 2, 2021), as measured by Triton’s Podcast Metrics measurement system.
The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
In this reporting period, NPR remained in the #1 spot with 36M Average Weekly Downloads and 10M Average Weekly Users, followed by Stitcher Media with 34M Average Weekly Downloads and 9M Average Weekly Users, and the Audacity Podcast Network with 17M Average Weekly Downloads and 5M Average Weekly Users.
The Top Podcasts are also ranked by both Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines. Leading podcasts by both Average Weekly Downloads and Users include Up First (NPR), Crime Junkie (audiochuck), Dateline NBC (NBCUniversal News Group), and The Ben Shapiro Show (Cumulus Media/Westwood One), with NPR News Now remaining in the #1 spot this reporting period.
“The content Ashley Flowers and the audiochuck team create continues to experience phenomenal engagement and audience growth, month over month, to the benefit of our advertisers,” remarked Cathy Csukas, Co-CEO, and Co-Founder of AdLarge, the sales network for audiochuck. “We are thrilled about the success of CounterClock and how audiochuck continues continues to evolve the medium of podcasting.”
Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.
To view the full results of the U.S. Podcast Report, visit HERE.