Celsius, the global industry-leading cryptocurrency yield-earning platform and podcast publisher iHeartMedia, announced a multiyear agreement to co-produce a new iHeartRadio Original podcast hosted by Celsius CEO Alex Mashinsky and distributed through the iHeartPodcast Network.
Scheduled to launch later this year, the uniquely educational, entertaining informative podcast will feature Alex discussing a wide-ranging set of topics both inside and outside crypto, including fintech trends, personal finance, trade and regulation. The podcast will be available on the iHeartRadio App and everywhere podcasts are heard.
“Since our founding, the Celsius mission has included bringing the next 100 million people into crypto. As a company we understand that a huge part of that task is education and audience engagement. We’re proud to be partnering with a media giant like iHeart through their industry-leading podcast platform and believe it will be a force multiplier in reaching our goals,” said Vijay Konduru, Chief Marketing Officer and Head of Analytics of Celsius.
“We are excited to partner with a company like Celsius to build awareness and bring cryptocurrency education to new audiences and innovative ways,” said Joe Robinson, President of Ventures for iHeartMedia. “As cryptocurrencies continue to grow in popularity, we look forward to helping further educate listeners through this engaging podcast, so they can have a clearer understanding and responsibly engage and participate in this technology and space.”
The iHeartPodcast Network – the No. 1 podcast publisher globally as measured by Podtrac – has 27 million US monthly uniques and more than 250 million monthly global downloads and streams and spans every category from business, sports, spirituality and technology to entertainment, lifestyle, family, comedy, and true crime – and everything in between.
The two companies are also pursuing a broader partnership across iHeartMedia’s multiple audio platforms to bring further awareness of blockchain and cryptocurrencies to mainstream audiences at scale.