PRX Announces New Round of the Google Podcasts Creators Program

Public media organization PRX – one of the world’s leading podcast publishers – announced a new round of the Google Podcasts creator program, a podcast accelerator and training program for audio producers around the world.

PRX launched the Google Podcasts creator program in 2018 with a mission to help build a global, empowered audio community. The program has welcomed creators from Brazil, India, Kenya, Spain, Lebanon, Canada, Cuba, the United States, and elsewhere. This round – the program’s third – is open to mid-career podcasters seeking to level up their productions.

Led by the podcast training team at PRX, the program’s intensive curriculum will focus on areas including content an creative development, business development, audience growth, and long-term sustainability, and new strategic pathways such as video.

Applicants opened on March 29 here.

Each creator team in the program will receive:

20 weeks of intensive training. Throughout the training program, teams will also be guided through the production of assets such as pitch decks, production, marketing, and monetization plans, and audio. At the endow the program, creators will participate in a public-facing final showcase of work;

Up to $20,000 in funding for production costs as well as travel reimbursement;

One-on-one mentorship; and,

Access to a network of industry experts and a robust community of peers.

The deadline for submissions is Sunday, April 24. Creative teams or individuals based in any location in the U.S. or internationally with proficiency in English and who are producers of existing podcasts are eligible. Creators across all genres are welcome and podcast content may be published in any language.

Six teams will be selected to participate in the Google Podcasts creator program. Participants will be notified by early June 2022 and the 20-week training program will kick off in late June 2022.

Those interested in applying for the program are also encouraged to attend one of two informational webinars, where PRX will be answering applicants’ questions about the 2022 accelerator, the application process, and eligibility. Register now to attend on April 8th or April 15th.

“We see our work as a catalyst for change in the global growing audio community, and we’re committed to empowering producers around the world,” said Kerri Hoffman, CEO of PRX. “We’re thrilled for a new chapter of the Google Podcasts creator program as the training curriculum continues to have a deep impact with podcast teams. Thank you to our partners at Google.”

Google Podcasts creator program alumni include City of Women (Bangalore, India), AfroQueer (Nairobi, Kenya), Las Raras (Santiago, Chile) De Es No Se Habla (Madrid, Spain), Literacy Kings (Houston, Texas), On Spec (Istanbul, Turkey), Letters to Boys (Lagos, Nigeria), and Self Evident (New York, New York).