Acast, the world’s leading independent podcast company, announces the appointment of Jenny Rham as Managing Director for the Nordics. Rahm will oversee commercial sales and podcast acquisition and retention, as Acast continues to grow its market share within the Nordics and retains its leading position in Sweden.
With a strong background in media sales and a deep understanding of engaging content, Rahm will be fundamental in further increasing revenues for Acast within the Nordics. Prior to joining Acast, Rahm held the role of Chief Commercial Officer at Life of Svea, where she was responsible for all commercial revenues with focus on its business development and profitability. She also holds many years of experience as Sales Manager within Bonnier.
According to projections by IRM, podcast ad revenue in Sweden is expected to increase by 40% and reach an amount of 400 million SEK in 2022, making podcasts the highest growth media of all categories.
Oskar Serrander, Chief Operating Officer at Acast, said: “Jenny has a long, impressive track record in the media industry both from a commercial side and in close work with the creative. Not only does she have the know-how skills, perhaps most importantly she has the leadership values and philosophy that will be instrumental for nurturing the Acast culture we are so proud of.
“The podcasting opportunity in the Nordics is a fantastic one and, as the Nordic leader, we want to ensure we have the best leadership to continue to keep Acast innovating – as well as being the best home for both our established podcasts and new shows. I’d also like to take this opportunity to thank Fredrik Hermansson for playing a key role in our Acast growth story of the past eight years, and we wish him all the best in his new role.
In her new role, Rahm will also be responsible for the welfare of close to 50 Acast employees based in Sweden, Norway, Denmark, and Finland.
Jenny Rahm, Managing Director, Nordics at Acast, said: “I’m impressed by Acast’s growth journey, their future plans, and also their excellent culture – both in terms of employees and creators. The podcast medium as an advertising platform shows a continued exponential increase in most markets, with enormous potential. Managing Director for the Nordic region will be a challenge, but at the same time a fun role that I look forward, with the greatest confidence, of taking on.
Rahm will work out of the Stockholm office.