Liberated Syndication (“Libsyn”), the leading ‘Podcasting As A Service’ platform, celebrates the one year anniversary of its acquisition of the industry’s premier podcast advertising marketplace, AdvertiseCast. Libsyn also released its May 2022 Podcast Advertising Rates, including highest CPM categories.
Libsyn acquired AdvertiseCast on June 4, 2021. Since the acquisition, AdvertiseCast has accelerated Libsyn’s advertising growth trajectory. The AdvertiseCast tech stack has enabled the business to grow both rapidly and profitably. With the addition of Podcast Ad Reps (PAR) earlier this year, advertising now represents a significant revenue stream for the business. AdvertiseCast reported $12 million in revenue in calendar year 2020 and exceeded the earn-out target of $18M in revenue in calendar year 2021.
With its growing network of podcasts, the AdvertiseCast marketplace empowers creators to monetize their audio and video content and offers advertisers the unique opportunity to access highly sought-after podcast advertising inventory. As of May 2022, the marketplace includes more than 2,900 shows, with over 210 exclusive podcasts, and more than 740 active advertisers over the last 12 months. Total show count on AdvertiseCast has increased 15% in the first quarter of 2022 and the number of exclusive shows has experienced a 92% year-over-year uptick.
“Libsyn’s AdvertiseCast is celebrating a pivotal milestone – and with industry forecasts pointing to significant podcast growth ahead, we’re paving the way in rolling out new innovations and robust insights – and with greater transparency for our advertisers,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “New capabilities in podcast advertising makes the medium even more compelling for brands of all sizes to harness the power of podcasting in connecting with diverse listeners and driving measurable outcomes.”
Per the PwC / IAB U.S. Podcasting Advertising Revenue Report, podcast advertising revenues is forecasted to exceed $2B in 2022 and almost triple by 2024 to over $4B. To meet the growing advertiser demand, Libsyn’s AdvertiseCast is continually investing in its platform and tools to empower brands to effectively target and reach a burgeoning and coveted podcast audience.
The AdvertiseCast April 2022 Podcast Advertising Rates
The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company released the figured to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of more than 2,900-plus shows, including over 210 exclusive podcasts.
For May 2022, the average CPM rate was $23.77 for a 60-second ad spot.
The three highest CPM categories in May based on delivered advertising were:
Kids and Family: $26