Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service platform, announced its July 2022 Podcast Advertising Rates, including the highest CPM categories.
“The average podcast advertising CPMs for ad inventory sold through Libsyn’s AdvertiseCast continues to be decoupled from the economy,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCeast. “This relative stability is a testament to the fact that once brands become podcast advertisers, they tend to stay with the medium because of its effectiveness in engaging a diverse, educated, and affluent audience at scale.”
The AdvertiseCast July 2022 Podcast Advertising Rates
The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company released the figures to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of 3,000 shows, including more than 240 exclusive podcasts like the new partnership with BiggerPockets, the leading real estate investing media network.
So far in 2022, AdvertiseCast has serves over 900 million advertising impressions across podcasts in its marketplace.
For July 2022, the average CPM rate was $23.60 for a 60-second ad spot. That figure is down slightly from last month (June 2022 avg. CPM rate: $23.95) and up year-over-year (July 2021 avg. CPM rate: $23.43).
The three highest CPM categories in July based on delivered advertising were: