PodcastOne, a leading podcast platform and a subsidiary of LiveOne, announced today that the network has experienced unprecedented growth in 2022 across total episode downloads, YouTube subscribers, and social media engagement.
PodcastOne continues to see considerable growth in several key areas of podcast consumption and interaction through the strength of targeted and paired marketing campaigns, episodic launch strategies, and its video strategy.
PodcastOne’s dedicated YouTube channel has seen a 45% increase in views and is up 106% in subscribers in Q3 ’22 compared with total growth at 128% since the start of the calendar year.
On social media, Instagram engagement is up 13.7% over the last 90 days vs the previous 90 days and PodcastOne’s dedicated TikTok account has amassed over 1.5 million views since its inception in July 2021 giving network hosts and podcast advertisers a direct path to promote content to a dedicated fanbase.
“We’ve built a full-funnel marketing operation at PodcastOne that allows us to leverage our current podcasts to grow and launch new shows in both the audio and video spaces. Data coupled with our custom creative strategies and off-network relationships have grown our network audience exponentially and consistently lands our shows in the top 100 chart rankings,” said Ilana Susnow, Head of Marketing & Audience Development of PodcastOne.
With the success of focused marketing and creative and integrated strategies, podcast in key categories such as True Crime, History, TV & Film, Self-Improvement and Society & Culture have seen double- and triple-digit growth in audience downloads. Successes include:
Trust Me, which has grown a remarkable 85% in audience since the beginning of the year.
Cold Case Files has expanded to two weekly episodes due to the overwhelming demand for content. Each week, fans are now treated to an original episode as well as a classic episode replay.
The Dr. Grundry Podcast has shown a 30% uptick in listeners since the beginning of 2022.
American Nightmare Season 2 has relaunched as part of the strategy to launch Season 3 with double digit downloads.
The Prosecutors recently debuted a spin off show, The Prosecutors: Legal Brief, in the wake of the success of its 14% episodic audience growth since onboarding with PodcastOne in January 2022.
“We were getting a few thousand downloads an episode when we first started PodcastOne, and our audience has grown significantly and continues to grow since. Cross-promoting our show with other related shows has been critical for that growth, as well as generally having a team that cares about reaching the right audience and making sure our content is valuable for listeners,” said Lola Blanc, creator and host of Trust Me.
Additional strategic marketing successes include:
Our Fake History has experienced a 25% increase in audience sizes since January 2022.
The Jordan Harbinger Show has had a 25% increase in episodic downloads numbers.
Melissa Gorga On Display and Kail Lowry’s Coffee Convos have each grown over 125% in August alone with On Display climbing to #19 on the All Categories chart on Apple.
Namaste B$tches from Real Housewives of New Jersey star Teresa Giudice and co-host Melissa Pfeister debuted in the Top 100 on Apple’s top podcast chart.
Since early 2022, PodcastOne has consistently charted in the top ten of all reporting podcast networks, and Podtrac reports that the network grew from 6.148M unique US downloads in July 2022 to 7.303M downloads in August for an increase of nearly 19% in overall audience.