Spotify is forging a path to modernize audio advertising in order to deliver more impact for advertisers and drive growth for creators and publishers. Over the last few years, we’ve launched game-changing ad tech like Streaming Ad Insertion, and the Spotify Audience Network, and welcomed podcast platforms Megaphone, Podsights and Chartable to the Spotify family. These advancement not only strengthen Spotify’s podcast prowess; we believe they’ll help the entire industry reach new heights.
At the same time, we are investing in growing our international ads business, specifically in Europe, growing our teams and introducing products in the region to help us achieve this goal. In the U.K., we’ve expanded our Megaphone business development team, with Chelsea Bradbury leading as Head of U.K. Publisher Partnerships.
We are continuing this momentum with the introduction of a new bundle for Megaphone publishers in the UK, Germany, France, Italy and Spain. The bundle grants them free access to both Chartable and Podsights – all while maintaining Megaphone’s current price points.
Here’s what this bundle means for podcast publishers:
Chartable is our podcast analytics platform that enables publishers to know and grow their podcast audiences through promotional attribution and audience insight tools.
Podsights is a leading podcast advertising measurement service that helps advertisers better measure and scale their podcast advertising.
Through this suite of offerings, publishers will be able to easily apply key analytics and measurement solutions across their entire podcast business.
Megaphone publishers in these markets will now have access to Chartable, allowing them to access unique audience insights and deeper understanding of their promotional campaigns with SmartPromos and SmartLinks.
With Podsights, publishers will be able to tap the platform’s powerful ad attribution tools. This will enable them to measure the impact of ad campaigns running in their podcasts, proving the value of their content and driving the greater advertiser market.
At this time, Megaphone clients will need to access Podsights and Chartable separately from the Megaphone platform. Over time, Spotify intends to make it possible for Megaphone users to tap into these tools directly with the Megaphone experience.
Nina Harvey, International Head of Publishers and Business Development at Spotify: “Over the past year, we’ve been focused on strengthening Megaphone’s already robust offering to ensure it remains the best place for publishers to understand and grow their audiences and monetize their content. We are laser focused on helping European podcast publishers grow their businesses and we believe these tools will play a critical role in making this happen.”
We are also thrilled to share that the UK’s Reach is the latest publisher to join Megaphone. Reach is home to more than 130 national and local media brands, reaching 80% of the UK online population. Reach’s podcasts generate an average of 1.7 million monthly worldwide downloads with a strong focus on Sports and Entertainment. Reach’s best known and most listened to weekly shows include Blood Red: The Liverpool FC Podcast, Everything is Black and White, a Newcastle United Podcast, and Pod Save The King, which focuses on Royal family news, interviews, and fashion.
Reach will be part of the Spotify Audience Network, our audio-first advertising marketplace that makes it possible for advertisers of all sizes to connect with listeners across a broad range of content on and off Spotify. Megaphone podcast publishers who have opted in to the network have seen meaningful improvement in their ability to effectively monetize their content.
Leslie Harris, Head of Digital Partnerships, 3rd Parties and AV at Reach: “We are very excited to join Megaphone and the Spotify Audience Network at a key moment in our podcast growth cycle as we gain momentum in the market. We look forward to witnessing its acceleration through this new partnership.”