Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announces its November 2022 Podcast Advertising Rates, including the highest and most accessible CPM categories.
“Advertisers are seeing a steady climb in podcast reach and the frequency among the highly engaged people that are listening. Amidst current economic headwinds and social media brand safety concerns, protecting and maximizing ad investments has become top-of-mind for brands. Podcasting is rising to the challenge by meeting marketers’ needs for stable returns,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “From creative ideation and precision targeting to campaign management and execution, AdvertiseCast is helping to create an effective, safe, and suitable environment for advertisers to tap the power of podcasting.”
The AdvertiseCast November 2022 Podcast Advertising Rates
The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of over 3,000 shows, including more than 225 exclusive podcasts.
For November 2022, the average CPM rate was $24.76 for a 60-second ad spot. That figure is slightly up compared to last month (October 2022 avg. CPM rate: $23.98) and has increased year-over-year (November 2021 avg. CPM rate: $23.2) by just over 6%.
The three highest CPM categories in November based on delivered advertising were:
Kids & Family: $28
Technology and Health & Fitness: $26
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, TV, and News, which averaged in the low twenties in November.
Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at www.advertisecast.com/podcast-advertising-rates.