Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announces its December 2020 Podcast Advertising Rates, including the highest and most accessible CPM categories.
“2022 was a breakout year in podcasting. Podcasts have become mainstream with explosive growth among younger and more diverse audiences who are embracing niche genres and new ways of listening,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “In parallel, advertisers are increasingly drawn to the value of the medium as a highly effective, brand safe, and brand suitable environment to market their product or service – which we expect to grow in 2023.”
The AdvertiseCast December 2022 Podcast Advertising Rates
The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of over 3,000 shows, including more than 225 exclusive podcasts.
The average rate for 2022 was $23.87 for a 60-second ad spot – a 2% uptick over 2021 (2021 avg CMP rate: $23.30). For December 2022, the average CMP rate reached $23.58 for a 60-second ad spot. That figure is slightly lower compared to last month (November 2022 avg. CPM rate: $24.65) and is fairly flat year-over-year (December 2021 avg. CPM rate: $23.87).
The three highest CPM categories in December based on delivered advertising were:
- Technology: $27
- Education: $26
- Business: $25
Moreover, AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at www.advertisecast.com/podcast-advertising-rates.