Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced that Salem Media Group Inc., America’s leading multimedia company specializing in Christian and conservative content, has extended its relationship with Triton Digital.
Salem Media Group has leveraged Triton Digital’s suite of audio solutions since 2012 to build audiences, maximize revenue, and streamline operations. A growing powerhouse in the conservative media marketplace, Salem Media Group depends on Triton Digital’s streaming and podcast solutions to power its digital audio strategy and maximize advertising revenue.
In addition to using Triton’s Omny Studio podcast management platform, its programmatic supply-side platform and TAP (Triton Advertising Program), Salem Media Group will turn to Podcast Metrics Demos+ to provide enhanced metrics, including person-level demographic, sociographic, media behavior, and purchase intent data to further inform podcast audience development and advertising decisions.
“We are thrilled to extend our partnership with Triton Digital, which has helped drive a significant increase in digital revenue while delivering our engaging content to our growing audience,” said David Santrella, CEO, Salem Media Group. “We’re looking forward to this next chapter together, gaining increased visibility and a more comprehensive understanding of the behaviors and demographics of our audiences.”
Triton Digital’s Podcast Metrics Demos+ delivers the first-ever integration of census and survey-based research methodologies to provide a consistent industry approach to demographic measurement. Podcast Metrics Demos+ provides audience demographic and socio-demographic data on podcast listeners and downloads in the United States to better understand the performance and audience of on-demand and podcast content.
To learn more about Triton Digital’s comprehensive suite of advertising, measurement, and podcast technologies, visit: www.TritonDigital.com.