Given a record demand for podcast marketing and audience growth services, The Podglomerate is proud to announce the promotion of Madison Richards to Senior Manager of Marketing and Audience Development.
In this newly created role reporting directly to Joni Deutsch, The Podglomerate’s Vice President of Marketing and Audience Development, Richards will be responsible for executing marketing campaigns and audience growth strategies for the company’s high-profile portfolio of clients.
“I’m excited to build on my past podcast marketing successes, all while fueling my passion for storytelling in this role,” says Richards. “I also look forward to continuing my journey at The Podglomerate and helping our clients identify and broaden their audiences.”
For the past year, Richards has saved as an intrigue part of the Podglomerate’s team as a Marketing Manager, where she helped employ audience development strategies for acclaimed clients including the ground-breaking Freakonomics Radio, the Signal Award-winning PBS podcast Going Wild with Dr. Rae Wynn-Grant, and KUOW (Seattle’s NPR station)’s chart-topping Ten Thousand Things with Shin You Pai, among others.
“We are so pleased to promote Madison to this new role and support her growth as a leader in podcast marketing,” says Joni Deutsch, VP of Marketing and Development. “In doing so, The Podglomerate is excited to expand our team’s capabilities to more podcasters and publishers given the increasing demand for innovative and data-driven audience growth strategies.”
“Madison has proven time and again that she has a keen eye for identifying growth areas for our clients, and then executing on that vision,” says The Podglomerate founder and CEO Jeff Umbro. “Our clients are lucky to have her working on their shows, and we’re even luckier to call her a colleague.”
The Podglomerate is the award-winning firm for podcast production, marketing/audience development, and monetization. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts accounting for more than 30 million monthly downloads, with shows topping the podcast charts and receiving features on every major podcast distribution app with national coverage across print, digital, radio, and television.
It’s high-profile list of podcast clients includes The Podglomerate original production Missing Pages (acclaimed in New York Magazine, The Guardian, and Washington Post), Magnificent Noise’s This is Dating (named “one of the best podcasts of 2022” by Vulture), NHPR’s Bear Brook (named a best true crime podcast by Stephen King), as well as podcasts from PBS, NPR stations (including NHPR, WHYY, LAist/KPCC, KUOW, and more), Harvard, Stanford, MIT, Forever Dog, iHeart, Substack, GBH, WNET, Expedia, LitHib, American Public Television, Optum, CVS Health, and Hubspot, among many others.